Identify Target Markets

Set Measurable Goals

Focus Your Efforts

Get a clear picture of your business.

Use this self-guided tool to get a clear picture of where your business is right now and where you want it to be. Specifically, this Communications Brief will:

  • Confirm or identify your target market(s)
  • Set measurable marketing goals
  • Gather the right information needed to focus your efforts

The success of this tool is dependent on having the right people’s input along the way. So gather your key stakeholders and work together to play 20 questions, KAYAK style. After all, the success of your marketing efforts hinge on the quality of your answers.

Let’s get started.