Lots of marketers post to their blogs infrequently and on weak topics. Or, they forget to include their most important keywords and search phrases, losing valuable search visibility. And worst of all, they develop landing pages and sales funnels that don’t bring them any closer to their conversion goals.
These problems come into play when you have a lack of cohesion and inadequate planning for your content marketing. This Marketer's toolkit contains three spreadsheets created to help you plan better.