When you aren't completely sure what your ideal prospect/client looks like, you could be spending time with the wrong leads.
- Stop wasting time on tire-kickers
- Spot the no-closers that masquerade as opportunities
- Segment the researchers and the decision-makers
- Secure your deals faster
Ideal clients are in reference to the types of companies you want to work with. Don't confused them with personas, who are the individuals you connect with at your ideal client company.
Consider using this tool to initially create your ideal client profile, then returning to assess leads.