Get the Art of Flowww: Convert the other 95% of website visitors, by Randy Milanovic
PAGE TITLE Best Practices
Another recommendation, for inset page links, is that the title should form a complete message before Google cuts it off (make them shorter). Title tags that communicate a clear, coherent thought earn a higher click-through rate.
Check out SparkToro's Google in 2020 article.
Get Findability: Why Search Engine Optimizations is Dying, by Randy Milanovic
The Meta Description is not used as a ranking factor. Rather, it is meant to draw readers to your website from Search engine results pages (prompt searchers to click). People will accept/want natural language so forget the jargon and watch your click-through rate climb.
Check out more tips for writing great meta descriptions by our friends at MOZ here.