Frequently Asked Questions about this Program
Are you going to do my job?
Nope. We'll coach you through the process of delivering higher quality messaging. That said, we're going to help. We've created countless campaigns, conducted hundreds of facilitated discussions and workshops, and helped clients solve communications challenges since 1999.
Is Conversion strategy Still Inbound Marketing?
Think of conversion strategy as the shorter-term plan compared to a longer-term Inbound plan. Conversion pages are the ultimate landing page your prospects will arrive at just prior to making a purchase or engagement decision. They got to your page via some form of referral...an email, word of mouth, social post, or even an advertising campaign. And they already have good feels about you. They aren't at the beginning of their buyer's journey; they're near the end of it. They WANT to take action.
Ideal client or Persona...what's the difference?
Ideal clients are the organizations we want to do business with. Personas are the individuals within those organizations who we want to communicate with.
Why should we hire you? We already know how to do this. We can even follow your outline.
Athletes hire coaches (plural) for a reason. They want to improve. Specialists help them achieve more. We're a specialist who can help you achieve more.
Our business is different. Have you worked with my industry before?
Given we've worked with more than 600 organizations over the years, we've likely worked in your industry. But, is that really important? There's something more here than that. YOU are the only one who truly knows your business. We bring marketing and communications expertise and considerable experience to your table. All of which we're willing to share with you. In the process, we'll learn about your business. By combining our expertise with yours, we have an opportunity to achieve far more than either could separately.
Why don't you just do it for me?
You mean like a traditional ad agency? Where you pay an invoice and they go off and create something? Where you don't know exactly what or why it was done? Where you don't see results and don't know why? Then you hire a different agency and do it all over again? That's why we do it WITH you. So you KNOW what was done, how to tweak it in the future, and how to build upon the success. Improvement becomes possible because you are part of it.
What's the "starts at $9,800" thing? Why don't you just give me a price?
In this area, your organization is different. The challenges and opportunities you face are different from other organizations. Some problems are easy to solve and some are complex. Your team members may have different levels of knowledge or learn in different ways, making for longer (or shorter) engagements. Like any good coach, we adapt our approach to your needs.
What's the schedule and commitment look like?
Generally, weeks 1 through 3 are done via workshops which are 2-4 hours in length. We try to schedule one per week so there’s time to think and do work between each session. Weeks 4 to 6 varies based on what is determined in weeks 1 to 3. We’ll work that out together.
How many leads can I expect as our outcome?
That's up to you. This program equips you for a lifetime of lead generation.
