Having grown up on the lakes of British Columbia, Canada, you could say that I'm just as comfy in the cockpit of a kayak as I am at the helm of our internationally-recognized marketing firm.
When I'm not doing either, you might just find me hiking the Canadian Rockies, exploring the alleyways of Istanbul (the incredibly historic European side, of course), or solving complex customer buying processes alongside our clients.
In 2011, on the heals of surviving stage IV cancer, we created Kayak, and in doing so launched a different kind of agency. One that helps clients grow themselves so they can grow their organizations. In effect, we share the secret sauce. Not just our own 'sauce', but the growing body of knowledge we've gained from working with more than 500 organizations and the incredible minds within.
On a much more personal note.
People around me know that I’m not afraid to give ‘it’ away. What I don’t think I’ve been very good at is expressing why. In September of 2019, I participated in Landmark Forum’s Advanced Course which helped me to gain clarity, and I’d like to share that with you here.
When I decided to create flowww sites – Kayak's sub-brand for smaller businesses – it was with the very clear understanding that there was a possibility some Kayak clients or prospects would opt to take the small budget path offered there, and that there was an equal chance their decisions may negatively impact our core business activities, our revenue, and our ability to attract and retain talent.
I proceeded anyway.
What drove me to do so is rooted in my desire to help others grow and prosper. From the way we dig into our Kayak clients’ “Why” in our marketing program, to the delivery of our coaching sessions, and even the selection of topics I’ve blogged about over the years, can be linked to that desire.
Helping others grow and prosper is rooted in my past from which I’ve shared snippets with some of the people in my life. From leaving home at a very young age, to becoming homeless at 16, through the torturous battle to survive cancer in my early 40s, and even the events that led to the launch of Kayak in 2011.
Those life experiences impact every decision I make, just as your own experiences undoubtedly impact yours. It’s all part of being human. We experience and respond, then we grow or we shrink.
In my mind, the desire to help others grow and prosper connects me to my early teens as a lost soul. Wandering from family to family, friend to friend, and having run out of those, to ultimately arrive on the streets. It was a time of nothingness. Of escape. Of alienation, loneliness, and despair.
While writing these words shake me even now and give rise to powerful emotions, I’m reminded that there was something else, bigger. I felt powerless.
Everyone around me was as poor and in nothingness as I was. I don’t mean poor as in the I-can’t-afford-to-go-to-a-movie way, but in a where-can-I-find-some-food-today kind of way. It was a struggle for survival of the highest level.
Amidst that struggle was a very curious thing. Community. We were a motley crew made up of prostitutes, drug addicts, drug suppliers, and the lost. And we were one. The harder life threw things at us, the stronger our bond became. It was the glue that held my mind together and made me stronger that I could have ever imagined.
I’ve grown to believe that Community created through generosity leads to prosperity. And that it is core to my being. I can’t imagine not working to make it possible for others to grow. I’m committed in my heart and in my soul to that outcome.
Doing everything I can to make that happen is my reason for being on this earth. I know that when I die, having done so will make my life one worth living. And, that I will have responded with gusto to that voice in my head during the deepest and darkest moments of my cancer battle, when I screamed silently – and deafeningly – in my mind that, “I HAVEN’T ACCOMPLISHED ENOUGH YET!”
I’m sharing this not to have you respond, but to express more meaningfully the reasons behind why I do that things that I do, and what sits behind my vision of success for my businesses and the people we serve.
With greatest respect and appreciation for our community, thank you from the bottom of my heart for being on this journey with me.
PS - Photo credit to Vince Fowler, Craigery Denis, Pam Doyle.
Accomplishments made possible with the support of the amazing Kayak team:
Founder, flowwwsites by Kayak 2018
Founder, SEO Audits by Kayak 2017
E&Y Entrepreneur of the Year Nominee 2015
Featured article in The Financial Post, 2014
Calgary Small Business of the Year Finalist, 2013
Calgary Breakout Business Finalist, 2013
Syndicated Author Business to Community, 2015-current
Syndicated Author Social Media Today, 2011-current
Founder, Kayak Marketing 2011
Founder, HandyRandy Communications 1999
Having begun my career as a designer, I never thought I'd become a writer. But somewhere along the line it happened. 500+ blogs and 4 books (all 4 achieved #1 rank on Amazon). And more coming. #whodathunkit?
Findability: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing. A quick and meaningful read for those responsible for content creation/direction in small to medium businesses or marketing departments of larger organizations. Currently available in 13 countries and in 10 languages for the Kindle Reader, and as an audiobook and paperback in English.
Published in October of 2013, Building a Better Business Website: 10 Crucial Strategies for Turning Your Online Presence Into Something Your Company Can Actually Use, is an easy to read book that will provide an overview of the important aspects of a successful attraction-based marketing website. This book is currently available in 13 countries and 10 languages for the Kindle Reader and in paperback in English.
I'm also a co-author of Disruption: How Successful People Use Social Media for Business. Currently available on Kindle Reader, this book is full of real life insights into how and why to use social media to build business from men and women who use it everyday.
Content formatting and page structure are significant components of successful search optimization and lead qualification. The Little Black Book of Content Structure for SEO and UX eBook. Although the process of including key phrases, refining content, and setting up internal links can seem a bit tedious at first, it’s a skill that becomes second nature over time and more powerful as you optimize your content again and again. As has become the customary with my books, this Little Black Book has been written to provide you with straight forward, actionable guidance on making the most of your website, no matter if you are a developer, designer, webmaster, marketer, or do-it-yourselfer. Published on December 29, 2015. Head's up, I wrote – and published - this book in 2 days. Any typos are entirely my fault. Ads authenticity, I'd say. ;)
An entrepreneur and regular volunteer, I fuel my creativity via worldwide travel and information exchanges with counterparts from around the globe (expanded most recently with the help of GooglePlus [RIP]). I have visited work sites in Canada, the USA, France, Italy, Croatia, Singapore, Malaysia and Germany. I believe 23 countries (so far).