Kayak Marketing | Love Your Website Again

Love your website again!

Many Marketplace themes look good, but are lacking in UX, UI, and SEO considerations.

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Your Website Is Embarrassing (It’s Not Your Fault)

Sales won't send people to it. You apologize to customers for the issues they encounter. And, your leadership team is not happy.

You wanted a great site so invested in a marketplace theme. Unfortunately, you’re starting to see why it was such a deal.


Common Marketplace Theme Problems:
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1

Customization is limited or even impossible. Because it's locked into the Marketplace.

2

There are little or no SEO considerations. The dev team left that part up to you.

3

Your team can't make updates easily. The theme developer didn't do UI.

You’re stuck. Leadership wants to switch to a different theme (and you do too) but you know switching themes isn't a real solution.

It's a pattern we see all the time. Switching themes is pretty much what people do. But, the fun is short-lived when they encounter the new theme's limitations, waste more time, and face barriers to getting work done. It's an exercise in futility – that could cost someone their job.

The right PRO-level theme for HubSpot solves all of that.

The best themes are customizable – without a developer – are easy to work with, and are optimized at every level for SEO, UX, and UI. Themes like DropZone Pro, a customizable developer-level theme.
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1

Customization is effortless. Because the theme is not locked to the Marketplace.

2

Technical SEO is addressed in modules and templates. You address your content.

3

You can tweak layouts easily. The theme supports drag & drop (no-code) editing.

DropZone Pro Theme by KAYAK

Imagine your website loading lightning-fast and looking stunning on every device, being easy for your team to update without a developer, and helping deliver real business results. That's when your website becomes an asset, instead of a headache. With DropZone Pro, your team will spend less time troubleshooting and fretting and more time supporting your business. The theme is installed and configured for your brand as part of our deployment process.

Bonus, we follow accessibility standards.
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1

Aria labels, descriptive prompts, and proper contrast. Consider enhancing accessibility further with Accessibe, which addresses compliance and multiple accessibility considerations.

Warning. If you stick with a regular marketplace theme, you face ongoing limitations with up-sell prompts from the developers, limitations on functionality, an inconsistent (frustrating) user experience, and the biggest hidden cost of all – wasted time and money.

Check out DropZone Pro Theme

It's the only fully-customizable drag & drop PRO pro theme for HubSpot websites that has the ability to make your next big website project your last, because new website designs deploy so easily, you can even redesign it live if you want.

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Design Flexibility

 

No-code, drag & drop editors are standard for both HubSpot and WordPress CMS platforms. It's a blessing and a curse. A blessing, because there's little need to code any more and virtually anyone can lay out a web page...which is also why it's a curse. Thankfully, our website projects have UX, UI, and SEO best practices built right in.

Pro Toolset

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Modern Styling

 

Websites also get judged by their covers. Outdated, unclear offer presentation kills business, no matter how good your stuff is. But, it's not enough for your site to look good, it has to work perfectly too, not only for visitors, but your team as well. The right toolset makes administering your website enjoyable.

Easy to Use

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Intelligent Tech

 

The difference between HubSpot and Google is that HubSpot knows who is on your website and what they are looking at. Google just knows someone is there. HubSpot is levels above, allowing you to see data easily and benefit from an advanced toolset. We recommend HubSpot's CRM Platform for your tech.

Powerful

( Working with a WordPress website? We can help you with that website platform as well. )

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Any website featuring pro-level tech that's easy to use, adaptable going forward, offers a user experience that's enjoyable, and provides accurate reporting means targeting your prospects becomes less of a labour and more of a pleasure.

 

 

It's time you had a beautiful website that helps you convert visitors, is easy to use, and provides you with intelligence at every turn.

Invaluable help maximizing our HubSpot tools and strengthening our content strategies. Kayak's team has class-leading capabilities.

The team went over and above to ensure that we were set up for long term success. Kayak is now a trusted partner that I would highly and heartily recommend.

- Lori Dundass, Associate Director, Business Marketing, ATB Capital Markets

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Kayak's approach involved a lot of hands-on learning and knowledge transfer, which we really liked. And, that was the actual reason we selected Kayak.

We have worked with Kayak for a number of years including on a recent website redesign and they have always delivered top notch service, professionalism, and expertise.

- Joel Richards, Richards Mortgage Group

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The longevity of our partnership speaks volumes. After 14 years, I'm as enthusiastic about working with Kayak as ever, and look forward to continuing our collaboration.

- Kev Burns, Kev Burns Learning

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Related Services & Certifications

1

Onboarding & Enablement

 

Objectives Based
Onboarding Certified

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Guided Client
Onboarding Certified

6255811b87cf45d8a29da91933a5cb6f

2

Sales & Marketing

 

HubSpot Marketing
Software Certified

3116cc351b304f0ca92dea0cf2c95e3f (1)

Sales Hub
Implementation Certified

7a6fec1a21a841619bd5625e8339f676 (2)

3

CMS & SEO

 

Certified HubSpot
CMS Developer

CMS for Developers

SEO
Certified

seocertified

 

 

 

Let's talk about your needs and how we can help you achieve your goals.

We’ve spent decades working with businesses just like yours. We’re experienced consultants focussed on your success (and ours). We’ve seen the challenges you face countless times, and know how to address them. Our work spans thousands of projects with more than 700 organizations since 1999. You can trust us.

Book some time in Randy's calendar.

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