Digital marketing insights.

It's no secret that websites come in many flavours from good, to bad, to frankensite. As a result, we've set out to eliminate the worst and make the first one better. Our aim is to build a more beautiful, productive website for every client, and this is how we're doing it.

Every member of your team should have an awareness or even command of these techniques. Learn 6 copywriting formulas, complete with outlines, examples, and recommend applications covering both Conversion and Information strategies.

Your website migration is more than just moving content from one platform to another. It's an opportunity to enhance your website's user experience, improve accessibility, and realign your website with your brand's goals.

As a modern marketer, you've likely heard about Search Engine Optimization (SEO). But why is it so important? And why should you, as a marketer (or business person), need to understand it?

Assuming you have or do what they want, when it comes to website visitors, there are two main types...those who arrive based on a referral or recommendation and those who arrive via a topic search.

Website migration can be a complex task, especially when it involves moving between different CMS platforms. Careful planning will help avoid or minimize downtime as well as the potential loss of data.

If you're here, you're likely seeking to understand the relationship between content design, website design, and template design in the context of effective website creation.

A well-structured website is more than just a pretty face. It's about creating a user experience (UX) that not only delights visitors but also drives conversions.

User Experience (UX) is a critical component in website design, directly influencing conversion rates and bounce rates.

See that rectangle at the top? That’s my original photo. Well, almost. Check out the original, original photo below. The rest is generative fill. The original image was both extended and redrawn using Photoshop (Beta).

This guide focuses on the HTML + HubL approach to template and custom module development in HubSpot's next-gen approach to website deployment.

User experience (UX) is a crucial factor to consider when selecting your theme. UX has a direct impact on how visitors interact with your website and can influence important metrics.

While themes from the HubSpot Marketplace can offer a level of convenience, there are 5 circumstances where a theme might not be the best fit for your needs.

A 404 error is a standard HTTP status code that indicates your web browser was able to communicate with the server, but the server could not find the requested page. Let's take a look at 10 of the more common 404s you could encounter.

It's not just the website that's getting moved. Your business is being migrated, improved, and optimized...when it's done right. And that's about the best outcome you can achieve from a website migration.