Kayak Marketing Blog (2)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

pixel perfect vs bootstrap front end website design approaches

Bootstrap vs Pixel Perfect: Modern Web Design Approaches
Agencies want perfection. Developers want speed and reliability. And, clients just want to get it done. Among front end design and development approaches, Bootstrap and Pixel Perfect stand out.
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sales networking isn't about sizing up your prospects wallet thickness

Networking for sales professionals isn't about sizing up your prospect's wallet thickness.
People buy from people. Who they trust. Who won't jeopardize their job. Who will make them look good. And if they don't buy, will happily recommend others.
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You know you've entered the Danger Zone when...

You know you've entered the Danger Zone when...
Whenever a customer's main contact changes there's a risk of miscommunication, overlooking important information, or having things fall through the cracks. When that happens, you've entered the danger zone.
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6 key google ranking 'demotions' and 7 confirmations

6 Key Google Ranking Demotions (and confirmations) That You Should Know About
A series of algorithmic demotions are discussed in the recently released (leaked?) Google docs. Descriptions are limited, but definitely worth a look so we can get some insight into how each impacts your SEO.
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storytelling connects

Moving Beyond SEO: Storytelling and Lead Generation Strategies for Small Businesses
Like most website owners, you've probably invested heavily in search engine optimization (SEO) strategies to attract prospects and drive conversions. While SEO remains an important part of any digital marketing strategy, it's important to explore alternative approaches to boost lead generation.
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website navigation

User Experience: Choosing the Right Navigation Approach for Your Website
Your small business's website serves as THE online touchpoint for many prospects. Done right, it can showcase what you do and drive conversions. One aspect that can significantly impact your website's success is user experience. And within user experience, is your site's navigation approach.
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uncover what prospects really think

An experiment in AI copywriting
Following Ross Simmonds' lead... Ross is a Canadian marketer and content agency owner who's making a name for himself (and his agency) in Eastern Canada. He freely shares insights and learnings online. Recently, he'd been sharing good/bad AI prompts.
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shadows of people on a wall

Implication of Marketing Persona Identification Changes Since the 90s
Understanding our customers has always been important. But how we've come to understand them – via persona identification – has undergone a significant evolution over time. Let’s take a look at that transformation, what it means for you.
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brand managers working on website projects

Streamlined Brand Management for Multiple Websites on HubSpot CMS
Managing multiple websites and brands efficiently is a challenge for brand managers. The right pro-level theme can greatly simplify the effort. Let's take a look at multi-domain management on HubSpot CMS Hub.
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storytelling strategically

How to Leverage Customer Stories, Case Studies, and Use Cases
Strategic storytelling is a powerful tool for businesses aiming to forge a strong connection with their audience, effectively showcase their solutions, and catalyze business growth.
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UX design patterns guide the reader

F-Pattern and Z-Pattern Layouts in Website User Experience Design
Understanding how users scan a webpage is crucial for creating engaging and effective sites. Two well-known scanning patterns are the F-pattern and the Z-pattern.
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developer themes crush website design and development budgets

Will Developer Themes Make Custom Website Design, History?
It's no secret that websites come in many flavours from good, to bad, to frankensite. As a result, we've set out to eliminate the worst and make the first one better. Our aim is to build a more beautiful, productive website for every client, and this is how we're doing it.
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copywriter applying techniques

6 Copywriting Techniques You Wish You Knew Already
Every member of your team should have an awareness or even command of these techniques. Learn 6 copywriting formulas, complete with outlines, examples, and recommend applications covering both Conversion and Information strategies.
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hubspot migration tips

UI Best Practices for HubSpot CMS: A Marketer's Guide
Your website migration is more than just moving content from one platform to another. It's an opportunity to enhance your website's user experience, improve accessibility, and realign your website with your brand's goals.
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why do I need to know seo?

I do marketing. Why do I need to know SEO?
As a modern marketer, you've likely heard about Search Engine Optimization (SEO). But why is it so important? And why should you, as a marketer (or business person), need to understand it?
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