Digital marketing insights.

Imagine the first-ever marketer, eagerly hanging out a hand-painted sign in front of their farm house, a simple slab proclaiming goods for sale to passersby. Now, fast forward a few centuries.

Agencies want perfection. Developers want speed and reliability. And, clients just want to get it done. Among front end design and development approaches, Bootstrap and Pixel Perfect stand out.

People buy from people. Who they trust. Who won't jeopardize their job. Who will make them look good. And if they don't buy, will happily recommend others.

Whenever a customer's main contact changes there's a risk of miscommunication, overlooking important information, or having things fall through the cracks. When that happens, you've entered the danger zone.

Like most website owners, you've probably invested heavily in search engine optimization (SEO) strategies to attract prospects and drive conversions. While SEO remains an important part of any digital marketing strategy, it's important to explore alternative approaches to boost lead generation.

Understanding our customers has always been important. But how we've come to understand them – via persona identification – has undergone a significant evolution over time. Let’s take a look at that transformation, what it means for you.

Managing multiple websites and brands efficiently is a challenge for brand managers. The right pro-level theme can greatly simplify the effort. Let's take a look at multi-domain management on HubSpot CMS Hub.

Assuming you have or do what they want, when it comes to website visitors, there are two main types...those who arrive based on a referral or recommendation and those who arrive via a topic search.

A well-structured website is more than just a pretty face. It's about creating a user experience (UX) that not only delights visitors but also drives conversions.

See that rectangle at the top? That’s my original photo. Well, almost. Check out the original, original photo below. The rest is generative fill. The original image was both extended and redrawn using Photoshop (Beta).

This guide focuses on the HTML + HubL approach to template and custom module development in HubSpot's next-gen approach to website deployment.

While themes from the HubSpot Marketplace can offer a level of convenience, there are 5 circumstances where a theme might not be the best fit for your needs.

As an amateur photographer, the Arsenal appeared to be just what I'd been hoping for. From the moment I saw that first ad, I was sold. AI-Assisted photography promised to set up my camera perfectly for any shot. Who wouldn't want that?

At Kayak, we believe that trust sells. And, that transparency, clarity, and affinity remove barriers to trust. I also believe that keeping it simple, smarty, creates fertile grounds for trust-building.

We're talking about delivering results through done-with-you services. In other words, shifting from doing the "thing" to setting the strategy with the client, collaborating with them on the decision-making, and sharing responsibility for the execution.