Kayak Marketing Blog

Achieve results, in unexpected ways.

Join Us<>

Marketers Should Borrow This Key Technique from Medical Research

12 Questions Your Prospects are Asking, Whether They Know it or Not

It's bigger than that; it's purpose; a reason for being.

Vendor or Partner: Which Do You Want to Have (or Be)?

What You Need to Know about Links, Citations, and Mentions

Gutenberg + HubSpot = Super-site on a Shoestring

Should shares, testimonials, and pie charts go poof?

What does the Gutenberg Editor in Wordpress mean for my website?

The Best Web Metric of them All

Get more from Your Discovery Process by Asking More Questions

My Chat Bot Adventure (with Insights into Automating Lead Gen)

The 7 Deadly Sins Your Agency Should Never Commit

Are You Paying Your SEOs to Fail?

Why Awards Aren’t Always as Prestigious as They Seem, Except When They Are

Do Local Businesses Really Need an SEO Retainer?

How to set up a Cookie Policy Alert in HubSpot

Growing your business online is like farming. Yes. You read that right.

Break Your Own Site Much Lately? SEO Tips

Digital marketing is a marathon, not a sprint.

Have You Noticed a Change in Google Image Search?

Why So Many SEOs are Chasing Their Tails

Are Anti-Spam Laws Going to Get You?

3 Signs you Need a Technical SEO Audit

Is your Secret Fishing Hole Digital?

18 Take-Aways from 18 Years as a Marketing Entrepreneur

Follow Analytics to Keep Your Plan on Track

4 Annoying Website Design Mistakes that Drive Customers Away

Is Overconfidence Killing Your Marketing Effectiveness?

Should I care where my website is hosted? Here are 7 tips on the topic.

Using Influence Marketing and Persona Mapping to Grow Your Leads

A Sounding Board Just Might Be your Wisest Investment

An Organic Approach to Marketing and Customer Care

List or Grid View? Why Your Blog Layout Matters

Is a Sunny Outlook an Optimist's Greatest Risk?

Why is it So Easy to Chase Bad Strategy Online?

The 2 Harshest Truths about Data-Driven Websites

4 Simple Questions for Managing Change in your Office

Craft Killer Copy Every Time

11 Tips for Pairing Images with Blog Posts

2017 HubSpot Pricing Guide by Ben Ratner

Working the Grey areas of Search Visibility

Does Landing Page Length Really Matter?

Is Your Conversion Ratio Accurate or Just a Bold Faced Lie?

Can Marketers Fool You Into Thinking You Haven't Been Fooled?

How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts?

Is your Website Underemployed?

Why Does Consensus Often Lead to False Positives?

My Egocentric Bias is Bigger Than Your Egocentric Bias

The Biggest Thing Content Marketers Forget about Sales and Conversions

Who is the Most Influential Person Ever?

A Web App Security Chat with Shawn Freeman

Is it time to go off road with your social messaging?

The threat of a loss of net neutrality might actually be overblown.

Which of the 9 Whys Motivates You Most and Do They Really Matter?

Are You Getting Stuck on Sticker Prices?

Should I Write or Accept Guest Blogs?

Can You Teach an Old Dog New Inbound Tricks?

For love or money: perspectives of a serial giver

What's Better Than a Number One Search Ranking?

Let's Talk About Google's Elephant in the Room

Should I Choose Wordpress or HubSpot for my Website?

Best Practices for Replying to Negative Google Reviews

What is the Lightning Bolt Icon in Google Search?

What's the Difference Between Buyer Personas and Demographics?

Not Getting Any Leads? This Will Help

It would be funnier if it didn’t hurt so much

The Website ReDesign Crash Diet Phenomenon

Don't Put the Wrong Stamp on Your Website Passport

How One Web Developer's Mistake Cost Me A Small Fortune… and Saved My Business

Is Google Pardoning Link Spammers?

Ann Smarty on How to Do Keyword Research

Are PPC Firms Playing Your Good Name Against You?

Google Penalty for Pop-Ups in 2017

Are You Ready for Environmentally Friendly Web Design?

Use The 3 Buckets Strategy To Convert Leads

What Should You Do When a Google Rep Calls?

26 Billion Reasons You May Consider Linking Out

Google, Have You Abandoned the Faithful?

Losing Your Social Sharing Counts Could Cost You

Your HTTPS Upgrade Could Put Your Search Rank in Danger

Rebuild Your Site Without Demolishing Your Search Ranking

Know what you need before you start searching

Does Social Posting Still Have a Pulse?

Loving Local Directories Again

Are You Sure You Want a Top Spot on Google?

Big Fish or Big Pond? Search Localization Changes Everything

Guard Your WordPress Site in 4 Steps

So You Want To Build An App Do You?

Aren't Social Ads Really Anti-Social?

What do Local Buyers Want From Your Website?

3 Steps to a Stronger Personal Brand

Should You Look For Inspiration on Competitor Websites?

Does Your Business Actually Need SEO?

Your Blog Isn’t a Billboard

Secure Your Own Mask First

How New Mobile Apps Fail: Shrinking Social Engagement

Going Global: Now Marketing on Both Sides of the Atlantic

4 Reasons Content Scrapers Are Too Stupid to Worry About

Turning Pay per Click into Clicks that Pay

Is Content Shock Real?

What You Should Know Before Outsourcing PPC Management

Dial In Your Marketing Personas: Free Tool

The Sweet Taste of a Curious Collaboration

Blogging, Engagement, and Editorial Calendar Strategy

Yup, You're Stressing Your Clients Out

Is Marketing Magical or Simply Sensational?

90% of All Blogs Aren’t Read. This is How You Join The Other 10%

Are You Shortchanging Yourself One AdSense Click at a Time?

On Page SEO Content Structure and Link Valuation

How to Make PPC Work for Your Company

3 Easy and Proven Ways to Scare Away Your Prospects

5 Critical Criteria for Communicating Credibility

Vanity Metrics and Social Proof. What Does it All Mean?

Semantic Search: Is it Time for a Think-Building Campaign?

Who Is Setting the Tone for Your Online Reputation?

7 Tips For Gathering Content From Your Team

How Much of the Internet’s Potential are You Wasting?

White, Black, or Grey: Which Search Optimizer Are You?

My Take-aways From The Blogging on LinkedIn Hangout

Plan Run Evaluate Improve Your Marketing Efforts

Are You Relying a Little Too Much on Marketing Automation?

5 Reasons Why Business Leaders Need to Be Social

Why The Customer is Not Always Right

Is User Generated Content a Shot at Fame, Fortune, and Marketing Glory?

Keeping Your Business Afloat in a Downturn the KAYAK Inbound Way

Is Your Content Being Used For or Against You?

Can Social Be Seasonal?

Who Made Up The Rules Around Social Engagement Anyway?

Managing Your Own Social Engagement: It’s Not Just a Good Idea, It Might Be the Law

Google Mobile Assisted Search Shows Promise

Don't Shortcut Your Knowledge Investment: Think Solutions Before Tools

Why My Contact Form Is Not The Best Place to Pitch Me

12 Ways to Spot the Snake Oil in your SEO

What You Need to Know about Local Search Results

Marketing Persona Lessons from a Simple Bag of Tea

Will Colour Choice Affect Your Website Visitor Experience?

Copycats, Pigeons, Puppies and Great Thinkers Posts by Yours Truly

Slave-Free Since Always: No Unpaid Marketing Interns

Does Social Engagement Affect Search Results?

50k Views and 2k Shares From One LinkedIn Pulse Article?

Doubling Down on Duplicate Content

Reach Your Audience Wherever They May Be

What LinkedIn Pulse Isn’t Sharing With You

An Important Holiday Message from the Streets

8 Tips About Social Posting for Engagement

7 Tongue-in-Cheek Marketing Predictions for 2015

Did the Penguin 3 Update Put Your Website on Thin Ice?

3 Easy Ways to Foster Creativity in Your Company

4 Steps to Quality Stalking Using Disqus

A Funny Thing Happened on the Way to Changing to a Newsletter Delivery Format

Is Greed Motivating Your Media Buyer?

3 Examples to Help You Expand Your Market Reach

Why White Glove Service Is No Longer Optional

Bryan Kramer Puts the Human Back into Social Engagement

Why Showing Beats Telling in Social Media

Are You Outsourcing The Social Aspects of Your New Business Efforts?

Speak Human to Human in Social Media

Is This What the Collaborative Economy Looks Like?

Are Your Big Words Causing Small Headaches?

3 Reasons Social Shake-Up is My Must-Attend Event

Is Your Business Website Collecting Dust?

SocialShakeUp14 Awesome Speaker Takeaways: Live Tweets from @kayak360

Fitting Premium Content Offers into Your Sales Funnel

New Marketing Tool: Branching Workflows in HubSpot

5 Things You Should Know About Guest Blogging Today

5 Things to Love About the $3 Kindle Book Strategy

5 Social Listening Hacks for Twitter

To Blog or Not To Blog – Are Social Tools Ready Replace Them?

5 Darn Good Reasons to Start Blogging with LinkedIn Pulse

The Dodo Bird of Marketing Tactics?

Is Your Business Website Up to Code with Google?

Is Your Website Visitor a Skimmer or a Diver?

How Do You Build a Social Media Habit? Making Waves #21

18 Marketing and Website Improvement Resources from Mark

How Many Grumpy Cats Does It Take to Screw in a Light Bulb?

What Legend of Zelda Taught Me about Online Marketing

Turn Prospects into Influencers and Advocates

Avoiding Barriers to Business Success

Earning Proof of Consent on Social Media: Making Waves #19

Caffeine Addictions, Discount Withdrawals, and Your Pricing Strategy

Don’t Be a Cretin (and 7 More Tips for a Better Web Presence)

Making Waves #18: Do you Look Trustworthy Online?

Are Marketers Overlooking the Most Important SEO Strategy?

The Internet Never Forgets: Making Waves #16

Can You Really Rise up by Sinking Down to 2nd Tier Content?

Being Remarkable in Social Media: Making Waves #15

Are You Attracting Prospects or Just Looking for Attention?

The 3 Most Common Roadblocks to Content Creation: Making Waves #14

Going Deeper with SEO, Rich Snippets, and the Rel=Author Tag

Clickbait vs Curiosity

Are Longer Landing Pages the Key to More Conversions?

Siri Meets KITT, Tweeting with Denny's and Time Management: Making Waves #12

Doing the Right Thing in the Digital Age

Font Facelifts, Super Saunas and Humming Along: Making Waves #11

Am I Giving Away My Secret Sauce for High-ROI Websites?

Social Media Mismanagement and Web Security Details: Making Waves #10

Did You Miss Some of Our Online Marketing Tips in March?

Wearable Computing and Website Security: Making Waves #9

A Social Media Myth Debunked: You Really Don't Have to Use Them All

Vanishing Replies, Billionaire Brackets and Negative Reviews

Noteworthy: Online Marketing Infographics From ContentVerve

When the Needs of the One Outweigh the Needs of the Many

The 3 Must Install Rich Snippets for Content Marketers & Bloggers

Making Waves #5 Kickstarting a Library, Habit Gadgets, Freebies

4 Killer Online Marketing Articles You Might Have Missed...

Making Waves #4: WhatsApp, the Superdesk and the Tao of Google

Winning on the Web with Search, Content Marketing and a Sales Funnel

Making Waves #3: Flappy Birds, Natural Links & Crushing Your Karma

David Amerland's Google Semantic Search Very Worth the Read

Making Waves #2: Twitter's 1%, Google Challenges, Lost to Time, and Bitcoin

Should You Really Disavow Low Quality Links?

Making Waves with the Team at KAYAK Online Marketing

7 Ways to Destroy Your Business Website

Do You Need Online Marketing Therapy?

SMT: Why Rebuilding a Website Is Like Renovating a House

6 Tips for Migrating Your Business Website to a New Design

Bloggers: Is There a New Google Glass Ceiling for Authors?

4 Do's and Don'ts of Website Navigation Structures

Say What? Does your engagement leave others thinking you're a hater?

Can Brand New Websites Rank Well on Google?

5 Influencers We Love to Follow Online and Why

Does your Online Partner Want You to Leave the Nest?

The Real Reason Google's Hummingbird Update is Hurting Some Sites

12 Tips For Writing Better Blog Titles with Fuzzy Bunny

3 Blog Comment Tools That Can Put an End to the Silent Treatment

7 Things You Might Have Learned About Web Marketing in 2013

Is There an Online Marketing Secret Sauce?

How to Survive a Hummingbird Bite

What's Holding You Back From Online Marketing Success?

Make the Most of Google Helpouts

Beating Both the Economic Downturn and Stage IV Cancer

Attract Your Prospects With Better Lures

Another Smart Use For Marketing Personas

Why Marketing Personas Need to Change Over Time

Do You Know the Biggest Hidden Benefit of Inbound Lead Generation?

Why You Can't Prioritize Online Marketing Pieces Over the Whole

Five Reasons Businesses Make Bad Online Marketing Decisions

The Scariest Things We've Seen in Two Years at Kayak Online Marketing

Search & Landing Pages Finding Balance in Intent, Action & Persuasion

The Awards Speech I Would Have Given...

Forward Thinking: 7 Tips for Balancing Online Marketing Goals

How Personal are Your Marketing Personas?

Why Spending Big on Web Design Can Be a Bad Idea

Why We Appreciate Calgary Small Businesses

The "When" and "How" of Pay-Per-Click Advertising

Is Your Website Ready for Work, or an Auto Show?

Generating a Bit of Buzz Online and Around the Community

Is Your Business Website Humming Right Along With Google?

5 Things You Could Have Learned About Marketing From Breaking Bad

How Attractive are You to Your Prospects?

How You Can Build Customer Trust With Transparency in Marketing

5 Ways to Measure Engagement on Your Business Website

7 Ways to Accidentally De-Value Internal Links

Turning Infographic Interest Into Social Followers & e-Book Sales

12 Powerful Guest Blogging Tips

3 Great Ways to Get More From Twitter

4 Web Marketing Performance Boosts That Give You an Unfair Advantage

7 Internet Marketing Myths You Might Still Believe

Has Social Media Turned You Into a Minimum-Wage Employee?

3 Issues that Can Make you Hate Twitter

How to Cook Up Online Marketing Results Like a TV Chef

5 Online Marketing Details Companies Worry About A Bit Too Much

How do Mobile Devices Change Your Approach to Inbound Marketing?

Is Your Business Website Having a Mid-Life Crisis?

3 of 21 New Rules of Content Marketing for Findability

Is Your Lead Generation Picture Perfect?

Is Your Website a Fugitive From Google's Search Optimization Laws?

What Happens When You Follow the Wrong Online Marketing Advice?

Is LinkedIn's SWAM Doing More Harm Than Good?

5 Ways to Spot SPAM Link Submissions on Your Blog

9 Nuggets of Knowledge for Your Business Website

3 God-Like Powers Google Has Over Your Business Website – Myth?

7 Ways to to Become the Real Thought Leader in Your Market

7 Ways to Crush an Online Competitor You Don't Like

Can You Give Value By Sharing?

Revisiting Google's Refined Penguin 2.0 Update

Could Crowdfunding Help You Find and Launch Your Next Big Idea?

3 Habits of Highly Effective Inbound Marketers (Revisited)

5 Content Marketing Tips From Movie Kung Fu Masters

Is There a Missing Piece to Your Social Media Strategy?

Protect Your Facebook Profile Like it Was Your Teenage Daughter

7 Ways to Fill in the Details on Customer Profiles

How Long Would it Take the Police to Identify Your Clients?

The Three Rules for Findability and Website Redesign

Are Authorized Social Media Apps Doing Evil on Your Behalf?

7 Great Search Engine Optimization Tips You Might Have Missed

What's Wrong With How Most Businesses Look at Social Media Marketing?

Do You Know the 5 Must-Use Apps for B2B Marketing?

A Social Media Marketing Recap: Turning Fans Into Opportunities

12 Quick and Easy Content Marketing Recipes

Zen and the Art of Search Engine Optimization

7 Signs You Need a New Digital Agency

5 Changes We Expect From Google Search in the Next Two Years

4 Reasons Don Draper Isn't Designing Your Next Business Website

Why It's Time to Hire a Personal Trainer For Your Business Website

3 Often-Overlooked Benefits of Online Automated Lead Generation

How to Counter the Internet Marketing Horse Race

Why Many Successful Business Websites are Like Politicians

Why a Good Sales Funnel Goes Much Deeper Than a Few Landing Pages

Is Google's "Big Bird" Search Update Coming to Your Neighborhood?

Does Your Web Design Team Treat You Like a Partner, or a Client?

An Internet Marketing Fact That's a Thousand Years Old

Most Website Designs Put the Cart Before the Ox

What Actually is – and isn't – a Lead Generation Website

What Can You Really Get From Social Media Training?

The Two Things You Have to Know About Automated Web Marketing

If Your Web Marketing Partner Isn't Sharing... Why Aren't They?

Does Your Business Website Need a Lot of Pages?

Achieving search success is a little bit like finishing a Marathon

Are You Missing the Marketing Trees for the Analytics Forest?

Four Things to Remember When You Sell a Complex Product or Service

Get Past "Content" and Produce Something With Real Marketing Value

What is Social Media Marketing Really Good For?

What 1 Cent Smart Phones Should Tell You About Mobile Business

Does Your Company Need A Mobile Website?

One Way Small Business Can Make Marketing Elbow Room

Social Media - Getting the Most From LinkedIn in 7 Easy Steps

An Online Marketing Lesson From the World of Professional Football

How to Get More Traffic From Any Search Engine Position

The 3 Biggest Internet Marketing "OOPS" You Probably Made in 2012

What is the Real Goal of Your Online Campaign?

The Easiest Way to Deal With More Competition in Online Marketing

The Easiest Way for Startup Websites to Build Traffic Fast

A Dozen Red Hot Web Marketing Resolutions For 2013

Online Marketing Resources, Tools and Toys for a New Year

Online Marketing ROI Guide [ Bookmark this page! ]

How to Stop the Internet From Punching Your Business in the Mug

2 Ways You Can Make Search Engine Optimization Irrelevant

Is it Better to Ignore Google and the Other Search Engines?

4 Things the Season Teaches Us About Human Nature (& Web Marketing)

Is Your Business Website Ready for the Playoffs?

5 Last-Minute Holiday Season Online Marketing Ideas

5 Key Search Engine Must-knows, straight from the horse's mouth

A collection of our most informative SEO articles

How Fresh Does Your Website Smell to Google?

The Anatomy of a Great Search Marketing Keyword

What's a Fair Price for a Business Website?

The 3 Biggest Issues With Pay-Per-Click Advertising

7 All-Too-Common Internet Marketing Blunders Small Businesses Make

The Mechanics of a Business Web Site Design

Is it Too Late to Start a Search Engine Optimization Campaign?

What is on Your Business Website That Shouldn't be?

Could Your Business Website Pass a Drug Test?

7 Tools and Apps for the Online Marketer

Building Your Digital Currency

A Daily Workout Routine for Your Business Website?

Why Blogging is Surprisingly Effective in Attracting Customers

Marketing Isn't About You

Form Spam and Global Marketing in the Printed Circuit Board Industry

The One Constant in Online Marketing

Integrated Marketing: A Better ROI from Your Marketing Budget

The 4-Step Online Marketing Program

Dawn of a new online marketing day.

Measuring Your Online Marketing Return

An Awesome and Follow Friday Worthy Twitter Account (#FF)

Social Media "Quick Wins"

7 Local Search Engine Optimization Tips

3 Lessons From the Facebook IPO

Tracking in a marketing-oriented world.

Social Media: "How Little Can I Do?"

Inbound Marketing for New Business

A Blogger's Checklist

Be A Social Media Southpaw

9 Great Inbound Marketing Twitter Accounts

Social Media and Reciprocation

This online marketing guy's current reading list...

3 MORE Habits of Highly Effective Inbound Marketing

TOFU: Content Creation

Is social media for you?

3 Habits of Highly Effective Inbound Marketing

The Struggle with SEO

Popular Blogs Remove Their Comment Section

2012 Laws for Email Marketing: A Must Read!

Apple's Revenues Expose the Next Shift for Internet Marketing

IMPORTANT UPDATE: Anti-SPAM Acts for Business Email Marketing

Spam disguised as a LinkedIn Email message

Social Media Content and the Gotye Cover

Barack Obama and the truth behind Social Media ROI

Top 10 Social Media Takeaways for Business from 2011

Online Marketing and Lifestyle Media in 2012

Conquering SEO for search - no propellers required

4 SEO Keywording Tips for Attracting Website Vistors

4 Questions To Ask Before Choosing an Online Marketing Team

Inbound Marketing Honors Distinction for Calgary's own KAYAK founder

Overnight Viral YouTube Success for Sean Quigley

The Business Social Network: A LinkedIn-tro

Drop that mouse! And make social media more efficient.

3+3 Twitter and Facebook Update Tips

Trade Shows Success with Social Media and Lead Capture

8 Core Landing Page Principles

Social Media 101

YouTube for Businesses (social media)

Cross Branding with Social Media

3 Reasons to Get Your Company on Facebook Today

Online Marketing Content: Website Must Haves Part 3

Landing Pages: Inbound Marketing Principles

Top 5 Common Email Marketing Mistakes

Social Media Policy in the Office

Aesthetics: Website Must Haves Part 2

Get Found: Website Must Haves Part 1

All posts