Kayak Marketing Blog

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

developer coding schema into dropzone pro template on hubspot cms

AI Discoverability on HubSpot CMS: What Actually Matters
Most teams treat AI discoverability like an SEO task, which is a mistake. On HubSpot CMS, the bigger issue is whether your site is clear, consistent, and well governed enough for AI systems to understand it.
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copywriter drafting content

Section Order: The Part of Writing Most Marketers Skip, And Pay For Later
Section order is the sequence of copy blocks on a page. It’s the reading path. It’s also the decision path. When section order is wrong, the page underperforms. Most of the time, poor performance isn’t a copy problem. It’s an order problem.
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website design is form, function, then aesthetics

HubSpot Website Builds: What Breaks, What Scales, What Works, And Why with HubSpot CMS Hub
If you’re like me, stranded somewhere between trying to do content and making your website actually sell, you’ve probably bumped into a few big claims about HubSpot CMS.
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satisfied marketer reviewing KPIs

How Natural Visitor Flow Builds Trust and Boosts Conversions
Visitors stay longer. They explore more. They trust your site and take action on their own terms. This unique approach to creating a purposeful website visitor experience transforms browsing into connection, frustration into flow, and clicks into customers.
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comparing apples to apples Inbound vs Storybrand

Inbound Marketing vs. StoryBrand: What Actually Works and How I Use Them
If you’re like me, stranded somewhere between trying to “do content” and making your website actually sell, you’ve probably bumped into two big names...
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marketers planning an EEAT strategy

A Practical Guide to EEAT Scoring for Business & Marketing Managers
A marketing strategy grounded in EEAT helps establish your brand as a credible and trustworthy source.
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motion, not animation

The Art of Invisible Animation: Making Motion Feel Natural
Val Head has a great line about UI animation: the best animation is the kind users barely notice. That’s not a creative preference. It’s a quality standard.
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confident leader talking to colleague

Monroe’s Motivated Sequence: The Secret to Persuasive Communication
Imagine having a proven formula to inspire action, captivate audiences, and deliver compelling messages. That’s exactly what Alan Monroe, a communication professor at Purdue University, created in the 1930s: Monroe’s Motivated Sequence (MMS).
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devleloper coding prerendering into HubSpot templates

Prerendering Content on HubSpot Websites for Marketers
Hardly a day goes by that clients don't ask about SEO. One way to improve your HubSpot site's performance is prerendering and serving static versions of web pages (not the same as caching). But, not all pages can be prerendered.
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customer service team

The 5 Parts of a Successful Service Desk Setup
Studies show that resolving issues quickly is the top priority for both customers and support teams. To achieve this, a successful service desk operating as a five-part system is important: Intake, Triage, Troubleshooting, Solving, and Improving. Let's have a look at each.
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bulk bag leaking product, cost of poor quality

Calculate the Cost of Poor Quality (in Actual Dollars)
The Cost of Poor Quality (COPQ) is a powerful strategic tool that helps businesses identify, measure, and eliminate inefficiencies. Unlike vague discussions about improvement, COPQ provides a concrete, financial method of understanding exactly how process failures impact your organization's bottom line.
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a marketing manager preparing an RFP document

Create a Better RFP for Your Next Marketing Project
Crafting an effective Request for Proposal (RFP) is your first step in securing the right partner for your project, no matter the industry. Today I'll focus on crafting an RFP for a development project, but feel free to interpret this for your business. The advice works for all.
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Pulling Together: Growing 25x and Surviving the Experience

Pulling Together: Growing 25x and Surviving the Experience
Today's article is a bit of a confession. How we grew too fast, and the pains that came with that. Our services and products were solid, team was talented, and customers appreciated us. So much, we grew 25x between 2011 and 2013. Yet, something was wrong, and we knew it.
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a developer coding to avoid excessive DOM size

The Hidden Weight of Web Design: Keeping Your Layouts Simple and DOM Sizes Lean
Speed is king. A slow visitor experience can break your website. Most websites on a CMS can become unbearably slow because they get too complex, causing excessive Document Object Model (DOM) size.
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billboards line a highway at night

From Hanging Out a Shingle to Clicking Through Ads, Marketing is Evolving. Are you?
Imagine the first-ever marketer, eagerly hanging out a hand-painted sign in front of their farm house, a simple slab proclaiming goods for sale to passersby. Now, fast forward a few centuries.
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