UI Best Practices for HubSpot CMS: A Marketer's Guide

Your website migration is more than just moving content from one platform to another. It's an opportunity to enhance your website's user experience, improve accessibility, and realign your website with your brand's goals.

UI best practices that can make your HubSpot website more engaging and user-friendly (resulting in better or more leads).

HubSpot CMS offers a robust environment for marketers to create, manage, and optimize websites. By following a few easy-to-do UI best practices, your site will not only look great but also provide an intuitive and accessible experience for all users.

UI = User Interface.
UX = User Experience.

Page Layout Design Best Practices

Why It's Important: A well-designed page layout is the foundation of a user-friendly website. It guides users through your content, making it easy to find information and take action. Consistency in layout builds trust and helps users navigate your site effortlessly.

How to Implement in HubSpot: HubSpot's drag-and-drop editor makes it easy to create grid-based layouts that align elements consistently across your site. When your design includes a balance of white space, it prevents clutter and enhances readability. HubSpot's built-in tools for responsiveness (mobile) helps you ensure that your design looks great on all devices.

Migration Benefit: Migration is the perfect time to standardize your page layouts. By creating templates that follow best practices for user experience, you can provide a cohesive and user-friendly experience across all pages, enhancing both aesthetics and usability.

Header Design Best Practices

Why It's Important: The header is often the first thing users see and plays a crucial role in shaping their first impression. A well-designed header provides clear navigation, reflects your brand, and sets the stage for the user's journey through your site.

How to Implement in HubSpot: Contextual navigation is key to guide users to your most essential pages (and not every page). If your website is extensive, consider adding search functionality to help users find what they're looking for quickly. Your logo should be prominent (but not distracting) in the header, aligning with your overall brand style and messaging.

Migration Benefit: Redesigning your header during migration ensures that it offers optimal usability. Website migrations provide an opportunity to reassess your site's navigation and make improvements that enhance the user experience.

Footer Design Best Practices

Why It's Important: The footer often serves as a secondary navigation area and a place for additional information like a map to your location or blog roll. Though it might seem less significant, a well-designed footer can enhance user experience by providing essential information and navigation options for visitors who are seeking details.

How to Implement in HubSpot: Include privacy policy and terms of service. Add contact details (not email addresses as those can go to spam and missing them makes you seem unresponsive, plus you can't track random emails) and social media links makes it easy for visitors to connect with you. Consider offering additional navigation to popular pages like your resources or a support area.

Migration Benefit: A website migration is an ideal time to rethink your footer design (widgets are a, too). By organizing and presenting information effectively, you can turn the footer into a valuable resource for your visitors, enhancing usability and engagement.

Information Pages vs Conversion Pages Best Practices

Why It's Important: Information pages and conversion pages serve different purposes and should be designed with those specific goals in mind. Information pages aim to educate and engage, while conversion pages focus on driving specific actions like sign-ups or purchases.

How to Implement in HubSpot: For information pages, focus on providing valuable content, clear headings, and easy navigation to related topics. Contextual navigation such as table of contents or list of related posts is smart. For conversion pages, do the opposite...minimize distractions, use compelling calls to action (CTAs), eliminate links, and make the conversion process as easy and friction less as possible. Thankfully, HubSpot's tools allow you to create tailored layouts and elements for each type of page.

Migration Benefit: Migration allows you to review and optimize the design of both information and conversion pages. By understanding the distinct needs of these pages and implementing best practices, you can ensure that each serves its purpose effectively, whether it's educating visitors or driving conversions.

Website migration to HubSpot CMS is a strategic move that goes beyond mere content transfer.

It's a chance to rethink, redesign, and revitalize your site's design in alignment with your marketing goals. By focusing on these best practices for page layout, header and footer design, and the unique needs of information and conversion pages, you can create a website that's not only visually appealing but also strategically aligned with your objectives. Embrace this opportunity to make your site more engaging, user-friendly, and effective. Happy migrating!

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