Kayak's 'FLOW' themes are engineered for lead generation and optimized for SEO.
Our website themes are based on a proven link strategy we've termed "flowww."
Flowww helps guide prospects effortlessly through your website. When "Flows" are executed well, they become sales funnels. It's a proven strategy that does more than convert visitors in decision-maker roles into leads; it creates champions and advocates of website visitors in researcher mode.
The Templates in FLOW themes are available for both the HubSpot CMS and Wordpress CMS. FLOW for HubSpot is available exclusively to Kayak clients. FLOW for WordPress is available exclusively through our Site as a Service, flowwwsites. FLOW may not be purchased separately at this time.
The core "flowww" link strategy:
- inline (linking phrases within content to other pages = satisfies the visitor’s passive exploration needs)
- sidebar (contextual navigation of 3-5 related pages = helps visitors dig deeper into a topic)
- graphical CTAs (linking to offer pages: downloads, tools, etc = conversion opportunity where the visitor identifies themselves via completing a form, which sets cookies that enable on-site tracking)
- buttons (action-oriented activities: buy now, contact us, subscribe = marketing qualified lead ready for Sales qualification)
flowww = our simple and effective link strategy
FLOW = Theme name (HubSpot and Wordpress versions) engineered to flowww
flowww sites = WordPress Sites as a Service engineered to flowww
HubSpot CMS Premium Templates (theme)
This theme (you are looking at it now) is intended for businesses deploying and measuring content marketing efforts. Available exclusively to Kayak Marketing clients.
- 6 CMS Page Templates (including Landing Pages)
- 7 System Page Templates (including Subscription Management)
- 10 CMS Custom Modules (including custom Heroes, Social, CTAs, and more)
- Parallax, Hide-able sections, Blog List/Grid enhancements, and more
- Automations and personalizations setups by the Kayak team
- HubSpot visitor tracking with advanced Forms, Landing Pages, Email Marketing, and more
- Integrated HubSpot CRM, Marketing, Sales, Service Hubs (dependent upon your HubSpot subscription)
WordPress CMS Premium Theme
This theme is intended for service businesses with moderate digital marketing needs. Businesses requiring complex e-commerce solutions are encouraged to look at SquareSpace or Shopify solutions.
- Pre-installed and Pre-configured best-in-class Plugins (including WordPress SEO by Yeost, Nelio A/B testing, WPRocket, and much more)
- SSL by Let's Encrypt, Website Hosting via flowwwsites by Kayak
- Home Page, Inside Page, Landing Page, Blog templates
- HubSpot functionality is enabled through HubSpot's Plugin and Kayak's own K-HubSpot Connector integration. The integration enables drop-down forms selection in pre-specified locations on landing pages. No need to code, or copy/paste short codes/embeds.
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