Digital Transformation

A digital marketing approach focused on your business outcomes.

Fully guided by the experts at Kayak Marketing in Calgary
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Knowledgeable

Experienced

Collaborative

Join 600+ customers implementing proven digital strategies based on goals, and supported by best-in-class tools. Collaboratively.

A critical insight:

Another tool isn't the answer.

Why doesn’t my organization communicate well?

Why are our sales & marketing results less than expected?

Why are we stuck in the middle of the performance curve?

There are some fairly common reasons for this, and there are things that business leaders and their teams can do about it, such as implementing a digital strategy based on goals and outcomes – that are supported by tools – not led by them.

Nail the strategy, then select the technology that'll support it. That's the Kayak way.

Communication Strategy

Marketing Messaging

Audience Identification

Technology Selection

Digital Marketing is Marketing

Marketing is the art of communicating with your buyers.

Who are you? What do you do? What do you want to say? What are your values? What problem do you solve? How do you solve it? What's the outcome of that solution? Can we design a program of communications for you?

In order to know what to communicate, ask questions. And keep asking them until everyone understands the problem and the solution.

 

Messaging Meaningfully

Clear, concise, and compelling messaging wins, always.

One mistake business leaders make is over-complicating what their products or services do. Having helped 600+ organizations so far, we can assure you this is a common problem.

To combat over-complication and help our clients clearly state their message, we reference Plain Language guidance. Its goal is to have your audience understand your message on the first read or viewing.

It's the art of keeping it simple, smarty.

Persona Identification

Most marketers don't identify Personas properly.

Because they focus on demographics instead of psychographics. Or they model personas on real people – or worse – themselves. That doesn't work.

What works is looking closely at past customers. Your sales team knows. You know, too. Together, we'll figure out what keeps them up at night. The fears they have. The things that excite them. And then we'll craft communications specifically for them.

Technology Considerations

Our best advice: select the technology last.

Given we've been a HubSpot Solutions Partner since 2011, you'd think we'd avoid giving that recommendation. We don't, because our commitment is to your success and performance.

If HubSpot is a fit for you, we're all in and we'll help you onboard and deploy on HubSpot. If not, we'll make other recommendations, honestly.

A 3-part plan that works.

1

Clarify Your Solution(s)

We conduct a three-part series of workshops with you and your team.

Learn
2

Know Your Customers

A detailed report on our learnings is created, and we develop a plan of action.

Plan
3

Execute Your Marketing

We launch in support of your business goals and provide training.

Implement

Featured Success Stories

 

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We could pop a generic form here and wait for you to fill it out and then make you wait again to book an exploratory chat. Why not jump right to booking the chat part and get this ball rolling?

Unsure? Check out our success studies.