Are you looking to see real improvements in your digital marketing results?
We help sales and marketing managers improve the results of their sales, marketing, and website efforts. Our goal is to automate your website, modernize your website's design, and coach you in digital marketing strategies.
Improve Your Website Marketing Results
Kayak's coaching programs supercharge websites. This program is intended for Sales and Marketing Managers focussed on improving the results of their marketing lead generation and lead qualification efforts. Participants execute website optimizations working with their team members, guided by one of our dedicated coaches. The core program includes:
1. Discovery Workshop
Our facilitator asks a series of questions meant to gather insights, clarify goals, and determine focus. Through this effort, ideal clients and buyer personas emerge or are clarified.
2. Persona Identification Workshop
We dig deeper into personas, identifying decision-makers and their influencers. The focus is on gaining an understanding of their roles, behaviours, and action triggers, spanning the gamut from decision-makers and gatekeepers, to advocates and champions.
3. Website Creation or Website Optimization
Website creation may be on the HubSpot CMS, or on WordPress depending on your technical needs. Content is created through coaching by our team, drafted by your team, and reviewed/optimized collaboratively. Central to our objectives, work is deployed via HubSpot's Marketing Professional toolset.
4. Coaching Program
Participation in our coaching program begins at Level 1: Digital Marketing Fundamentals, progresses through Level 2: Digital Marketing execution, and completes at Level 3: Advanced Strategies. Participants develop skills around content optimization, link strategy, search engine optimization, and much more. We have an optional Sales Coaching add-on for participants involved in business development and inbound sales.
Our budget recommendation begins at $30k, and engagement is approximately 9-12 months (tailored to client needs).
You fully delivered on the session's promise and knocked people's socks off with your intimate knowledge of the subject matter. That, by the way, doesn't surprise me at all.