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A non-profit organization that builds strength, stability, and independence for families through affordable home ownership.

Supporting more than 300 families with 900 children since 1990.

With the help of sponsors, donors, community partners and volunteers, we build homes alongside future homeowners to provide a solid foundation for better, healthier futures.

In order to meet our goals, we would need a much better online presence and training.



The Challenge

The Solution

The Outcome

Increase Donations

While Habitat is one of the most recognized brands in the world, it isn’t one of the most supported. Habitat came to Kayak looking for a way to increase donations – including individual donations, donations to events, and corporate sponsorships.

Focus on Supporters

Kayak reviewed Habitat's brand guidelines to understand who would be open to supporting Habitat and what they’d need to know in order to make a donation decision.

Content was organized and crafted to better align with the buyer journey, guiding visitors through the work and impact Habitat has on the community before requesting goods or financial support.

Two new websites were created. A primary website on HubSpot and another on WordPress for the ReStore.

Results in three key areas.

Habitat’s local team is able to create more consistent promotional materials for their events that can then be shared via the new website. They are able to attract more donors, volunteers and families.

Plus, the Habitat sponsorship team has the tools they need to go after larger corporate donations and a platform to help them with lead nurturing potential partners.

Kayak's strategic approach to content marketing was perfect for our team. Not only did Kayak migrate us onto a best-practices HubSpot platform, but they coached us to adopt proven content marketing strategies. We saw an instant spike in site performance and are continuing to improve with Kayak as our partner.

- Bill Brunton, VP Marketing and External Relations, Habitat for Humanity Southern Alberta

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Marketing Consulting

Armed with a brand book and old websites, Habitat and Kayak worked together to design a solution that transformed the ease at which Habitat for Humanity Southern Alberta is able to handle their sales and marketing.


Hubspot Website

Tracking, reporting, and ease of website updates were paramount to the Habitat team With HubSpot CMS and Kayak's guidance, we were able to create a flexible, powerful platform for the Habitat team.



It's one thing to have a new website. It's another thing to know how to use it well. Habitat's team rolled up their sleeves and jumped right in, eventually bringing the ReStore into the main Habitat site.