On this page: Selecting a Web Partner | 360-Degree Approach | Purpose-built Templates
Support your HubSpot investment with Objectives-based Onboarding (OBO), Guided Client Onboarding, or both.
Objectives-based Onboarding (OBO) helps you get set up and achieve your initial goals fast. It's one way to see results while building your familiarity with HubSpot software. OBO is task-oriented and collaborative. And, you achieve results faster because you participate in the execution of tasks.
Guided Client Onboarding is for organizations that can benefit from marketing guidance and strategic coaching. It includes aspects of OBO, along with strategic marketing workshops and website design/development services.
Generally, OBO addresses short-term goals and change management, while guided client onboarding takes a deeper look into your business's long-term success. The team at Kayak guides you through both onboarding approaches, collaboratively.
Launching a new website is more than a design or SEO effort.
We don't believe in pulling a design (or a designer) off a shelf and selling you a website design. That's because before any design decision can be made, your web partner must know your business, your goals, and the intent(s) of your website visitors. Especially, they must be able to address the challenges your business faces online.
A website helps you grow your business. Design and SEO are important elements that support that purpose, and they must be implemented with your business growth strategies in mind.
A 360-degree approach to addressing your business needs, online and off.
At Kayak, we work with organizations that are both mature and less so. We simply tailor our scope to accommodate each in our guided marketing consulting and objectives-based onboarding offerings.
Kayak's guided marketing consulting services cover foundational business and marketing elements, such as getting all your stakeholders on the same page around business goals, identifying ideal client organizations, clarifying role-based behavioural profiles, and much more. Without these in place, executing a website design is an effort in futility.
And for those who've already nailed the fundamentals, we move into objectives-based onboarding (using HubSpot) to identify short-term goals and make progress quickly while putting longer-term strategies in place.
In broad strokes, an engagement with Kayak flows like this:
- Baseline Digital Audits
- Marketing Strategy Workshops + Brand Book
- Website Strategy + Core Templates
- Strategic Coaching + Content Development
- Objectives-based Onboarding (HubSpot)
- Marketing Execution Coaching
- MVP Launch + Digital Audits
- Ongoing Coaching + Campaigning (Refine & Expand)
- Ongoing Coaching + Consulting (Reporting)