We asked Future Values' owner where his best clients came from. 'LinkedIn,' he replied. To confirm, he traced back to the source to discover that leads made contact via LinkedIn, but were actually referrals. Thus, accountants made more sense to market to, as a source of high quality referrals.

MiniBulk bags discovered that product quality and stock on hand (while high on the list) weren't their prospect's primary concern. Avoiding downtime is, because bag failure or lack of bags means their plant stops operating. The difference is in messaging that addresses what really matters to them.

Evans Consoles needed to update their website to look different from their other sites while being easy to manage. The tech stack had to be the same so users could toggle between sites. The solution: a shared theme with branded variants followed with a site migration conducted live.

Converting a high rise tower from condominiums into rental units takes completely new thinking. A new target audience was determined, marketing created new messaging, and the tower rented out in record time despite the presence of considerable competition in the community.

When your supply chain is five layers deep, you might never know who your customer/end user is. Messaging becomes less about the product and more about why others might promote your product. Identifying motivations at all levels of the supply chain is critical. Conversational fluency is the key.

WordPress websites owners often set aside budgets for technical maintenance, security patching, and plugin updates. All of which can be a huge distraction from sales and marketing. So we took the tech in-house. Clients can now do their thing, without having to deal with tech headaches.