Participants gain incredible insight into website visitor behaviour, lead qualification strategies, conversion optimization techniques, and sales strategies that result in real business growth. Website deployment is on WordPress, Powered by HubSpot.
In this program, clients have two options (both are collaborative): a) fully coach-led where the client creates their own website under expert guidance, or b) our team deploys your site for you. This program utilizes Kayak's premium themes for WordPress and Hubspot, speeding the time to launch.
Grow Your Business
From $60-250k+
A comprehensive marketing program for businesses focussed on growth.
The program is collaborative, following Kayak's proven approach.
Strategic, creative and technical execution efforts are shared.
The core program includes:
- Discovery workshop
- Personas identification workshops
- Kayak's digital roadmap
- Marketing creative
- Website design and deployment for persona pairs
- Kayak's coaching program levels 1, 2, and 3:
- digital marketing fundamentals
- digital marketing strategies
- advanced growth strategies.
Grow Your Results
From $30-60k
A growth-enablement program for Sales & Marketing Managers focussed on improvement.
Participants execute website upgrades working with their team members, guided by a dedicated coach.
The core program includes:
- Discovery workshop
- Personas identification workshop
- Website design and deployment for primary and secondary personas
- Kayak's coaching program levels 1 and 2:
- digital marketing fundamentals
- digital marketing strategies
Grow Your Leads
From $15-30k (this page)
A website deployment program for entrepreneurs, startups, and those wishing to create a powerful website.
Participants execute an agency-level website guided by our business website experts.
The core program includes:
- Discovery workshop
- Personas identification workshop
- Website design and deployment for primary persona
- Kayak's coaching program level 1:
- digital marketing fundamentals
Set a foundation for success.
- Business Discovery Workshop: A collaborative discussion with key stakeholders in search of business insights.
- Persona Identification Workshop: Decision-maker/Buyer and Influencer/Researcher
- An introduction to Converting Actors (decision-makers) and Creating Advocates (researchers/influencers)
- Optional: Secondary Persona Identification Workshop
Achieve High-quality Conversions with Optimized Content that flowwws
Create content that connects to convert your ideal client(s) and transform their influencers into powerful advocates.
- Content Planning & Site-Mapping Workshop (with a discussion on crafting Content that creates flowww for Personas.)
- Site Navigation & Links Workshop (resource: the art of flowww book)
- Content Creation: Persona Page (Kayak task)
- A discussion on crafting Compelling Offers (resources: Content Mapping Toolkit, White-papers and Books)
- Content Creation: Persona Offer Page, Persona Contact Page
- Content Creation: Home Page (Kayak task)
- Content Creation: About the Organization (with a discussion on crafting About Pages)
- Content Creation: Leadership Team
Achieve Flowww with Optimized Website Pages
Website design and development, page assembly, asset creation, plus forms and email messaging creation.
- Branding Collateral Review/Refinement Session
- Apply Branding to Site Theme
- A discussion on conversion copywriting for Headlines and Subheads in the Hero
- A discussion on determining and displaying Social Proof
- A discussion on website security, file-naming, and file management
- Assemble Home Page and Craft Persona Blocks (Kayak task)
- Assemble Persona Page (Kayak task)
- Assemble Persona Offer Page, Persona Contact Page
- Assemble About Page
- Assemble Team Page(s)
- A discussion on Blogging for Lead Generation
- Export/Import and Optimize Legacy Blog Articles
- A discussion on Modern SEO and Ranking with Google
- A discussion on business communications in Social Media
Achieve Flowww with an Optimized CRM
Putting it all together. Manage your leads with effective segmentation.
- Qualifying questions in forms
- Creating effective lists
- Creating effective emails
Close More Deals
Transition persona insights and flowww strategies into your sales activities.
- Lead Scoring Based on Sense of Urgency
- Exploratory call to determine Fit
- Scoping and Constructing your Deal
- Perception of Value vs Price
- Buying or Selling within the 3Ps of Product, Process, and Performance
Achieve Flowww with Optimized Link Placement
- Hero Section
- Main Navigation
- Button(s)
- Content Section
- Persona Block(s)
- In-line Links
- Contextual Navigation
- Calls-to-Action
- Footer Section
Growth Indicator
Core to our program and participant transformation is an understanding of three common business approaches: Product, Process, and Performance.
- Product: focus is on transactions.
Low perceived value: vendor.
Companies engaged in a product approach drive revenue based on sales volume. Customers purchase 'things'.
- Process: focus is on consulting.
Medium perceived value: partnership.
Companies engaged in a process approach drive revenue based on time. Customers purchase 'improvement'.
- Performance: focus is on leadership.
High perceived value: leadership.
Companies engaged in a performance approach drive revenue based on knowledge and experience. Customers purchase 'outcomes'.
Heather Spurrell
