Our mission is not to do more for you, but to put you in a position to do more for yourself.
In 2011, we refocussed our services to help our clients succeed by providing leadership and empowerment instead of doing it for you. We know that content deployed by knowledgeable marketers can propel results better than any third party or price discount. To that end, we've designed our coaching program to help you to see more meaningful results from your digital marketing efforts than simply traffic or rankings.
All topics are covered a little or a lot, tailored to the needs of the participant(s). Coaching sessions include assignments meant to help build skills and execute on the knowledge gained in each.
Coaching #1: Digital Marketing Fundamentals
Participants are guided through the technical and creative aspects of their website. We cover all the core topics from file management to page creation to copywriting and menu/link strategy in our weekly or bi-weekly coaching sessions.
- Manage files and URLs (naming, redirects, URL modifications)
- Craft copywriting and visuals for persona pairs
- Design Link Strategies for Lead Generation & Navigation
- Create & edit website pages (WordPress/HubSpot)
- Website Security
Coaching #2: Digital Marketing Execution
Participants cover digital marketing best practices, from lead generation to search optimization, reputation management, as well as advanced forms creation and personalization in our weekly or bi-weekly coaching sessions.
- Blog for lead generation (and SEO)
- Put social media to work for business
- Personalize emails and automate forms
- Rank higher in search with better links
- Take advantage of local SEO (citations, reviews)
- Manage your reputation online
Coaching #3: Advanced Growth Strategies
Participants explore high-value strategies designed to propel growth. Topics are covered in weekly or bi-weekly coaching sessions.
- Create and deploy a content hub or pillar pages to demonstrate your topical leadership
- Perform an analysis (SWOT) on your competitor's website
- Boot online sales with customized landing pages
- Grow your web presence rapidly