Kayak Marketing Blog | Content Marketing (7)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

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5 Things to Love About the $3 Kindle Book Strategy
In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became convenient and affordable for writers to share their works, whether they were industry specialists (like me), first-time novelists, or even established writers and publishers. Think of these as your ultimate premium content offer.
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5 Social Listening Hacks for Twitter
The power of Twitter is that, as a platform, there is so much to be found - new connections, weird facts, and business opportunities abound. It's important to know what to listen to.
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To Blog or Not To Blog – Are Social Tools Ready Replace Them?
Will blogs soon go the way of wooly mammoths and bell-bottomed jeans? Some online marketing leaders certainly think so. In fact, many of them are giving up their blogs already, taking their content, fans, and inspirations to Google+ and other social venues. Should you do the same? Before we answer that question, let's take a quick look at a case for and against giving up your blog.
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5 Darn Good Reasons to Start Blogging with LinkedIn Pulse
As a rule of thumb, having more content in more places is a very good thing for marketers. At the very least, it gets your content in front of more eyes. At the same time, we all recognize that there are only so many hours in a day, and so many great ideas to pursue. That makes choosing the right channels for your articles incredibly important.
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Is Your Business Website Up to Code with Google?
Although many in the SEO and online marketing industry like to speak about Google's algorithm as if it were an ancient secret buried beneath a mythical tomb, secrets known only to a chosen few who spend their days meditating in silence, the reality is actually a lot more mundane. Even if we don't know exactly what Google wants from a website, we've had a pretty good idea for several years about what our visitors want.
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What Legend of Zelda Taught Me about Online Marketing

What Legend of Zelda Taught Me about Online Marketing
Marketing can be a world of adventure and discovery all its own, so there's no surprise that we could pick up a trick or two from one of the most popular video game franchises of the past 25 years. What can Legend of Zelda teach you about being a better marketer?
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Turn Prospects into Influencers and Advocates
Quality marketing content turns readers into prospects and prospects into leads. Sometimes, those leads aren't the people making a direct buying decision.
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47k Views + 244 Comments = what exactly?
A realm of endless possibilities, content marketing is a fascinating and rewarding field. The unpredictability of the feedback generated from a piece of content is a testament to its dynamic nature. Recently, I've had two experiences that led me to a profound realization about the true impact of content in the digital marketing world.
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Are You Attracting Prospects or Just Looking for Attention?
Recently, I've taken a few of my social connections out to the virtual woodshed for posting (or from my perspective, over-posting) what I consider near meaningless or empty, low value content. Grumpy cats, goats, lions, famous quotes and other people's pictures, to name just a few: do they have any real significance beyond some very brief entertainment value?
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Clickbait vs Curiosity
So You Wore Out Your Audience With Headline Trends… You Won't BELIEVE What Happens Next!
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Did You Miss Some of Our Online Marketing Tips in March?
Following are four summaries of well-shared SocialMediaToday.com posts, along with links to each article...
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A Social Media Myth Debunked: You Really Don't Have to Use Them All
In the world of online marketing, it's amazing how often things like "general advice" and "best practices" make the quick but substantial leap into immutable truth.
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Vanishing Replies, Billionaire Brackets and Negative Reviews
Here's what's making waves at KAYAK this week.
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noteworthy online marketing infographics from content verve

Noteworthy: Online Marketing Infographics From Content Verve
If you've ever had the feeling that online marketing is great but learning about it is a chore, then I have an awesome resource to share with you today.
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When the Needs of the One Outweigh the Needs of the Many
Mr. Spock famously decreed that "the needs of the many must outweigh the needs of the few." It's a great quote, and a rather selfless philosophy when you're trapped next to a spaceship’s overheating reactor. However, in the world of online marketing, it's quite an outdated point of view.
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