Kayak Marketing Blog | Content Optimization (2)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

web designers discuss user experience

Bye bye pixel perfect. Website design and dev practices have changed.
The introduction of high-performance templates and content modules over the past few years has opened the door to quicker deployment of higher-quality websites.
Read / Listen
ai copywriting assistant

Should I Use Ai-Assisted Writing Tools?
When I'm stuck in a content rut, it can be helpful to get an outside perspective. That usually means engaging a copywriter, briefing them, and awaiting their first draft.
Read / Listen
keep it simple to earn trust

Why keep it simple, smarty?
At Kayak, we believe that trust sells. And, that transparency, clarity, and affinity remove barriers to trust. I also believe that keeping it simple, smarty, creates fertile grounds for trust-building.
Read / Listen
don't fear publishing pricing on your website

Should I Publish Pricing or Rates on my Website?
You're a business leader who wants to build trust with your customers. But you're not sure whether you should share your prices on your website. You worry that this might scare off customers or give your competitors too much information.
Read / Listen
great buyer personas are critical to business success

How to Create Your Buyer Persona [live webinar transcript]
I'm so happy to share this transcript from an SEMrush webinar on Personas that I was fortunate to present. The host, Tristam Jarman, opened the door and I walked through into a wonderful world of friendly faces and great questions. I hope you enjoy. There's a lot a good intel in here.
Read / Listen
10 Proven Ways to Beat Back Writer’s Block

10 Proven Ways to Beat Back Writer’s Block
You've probably noticed that I'm a huge proponent of content marketing. I don’t just recommend posting articles for the sake of SEO, but more so as a way to start conversations and share knowledge. Most people I meet love this… right up until the moment they sit down and start typing. It’s at this point they realize their minds have gone blank and they don’t know where to start.
Read / Listen
1200x700px nathan dumlao VJHb4QPBgV4 unsplash

Is it time to look at researcher type visitors through a different lens?
A lot of businesses think that content marketing goes something like this: you write a bunch of articles, post them to your blog, share them in social, and magically see new leads come pouring in. What happens is quite different.
Read / Listen
contemplating decision making 1200

12 Questions Your Prospects are Asking, Whether They Know it or Not
Ask almost any marketer what customers think about when viewing a website and they’ll tell you it comes down to, What’s in it for me? It's generally agreed that’s the big thing we have to get across. It's incentive to keep reading or to take action. The presumption is that “what’s in it for me?” neatly distils our buyers’ motivations into a very clear question. Or does it?
Read / Listen
you x ventures 1447894 unsplash

Vendor or Partner: Which Do You Want to Have (or Be)?
I had a chance to speak with a group of my peers recently. Rather than talk with them about the latest search engine optimization trends or lead generation tactics, I asked them a very simple question: were they vendors to their clients, or partners?
Read / Listen
gutenberg update fikret tozak rfNLa1HL7eY unsplash

Gutenberg + HubSpot = Super-site on a Shoestring
You may have heard... in the midst of the Christmas rush in 2018, Automattic (WordPress’s parent company) deployed Gutenberg, the new WordPress editor, which freaked out millions of users, and frustrated developers as well.
Read / Listen
auto bot chat bot insights 1200x700

My Chat Bot Adventure (with Insights into Automating Lead Gen)
One of the guiding principles behind my firm – and really, my life – is that you need to be willing to try new things. That helps me stay young, I think, but also helps to avoid getting too complacent in an ever-changing digital marketing world.
Read / Listen
improve images 1200x700

Have You Noticed a Change in Google Image Search?
Recently, a few of our more astute connections have noticed something interesting: in many cases, clicking on an image within a Google image search no longer takes you straight to the image or allows you to download it.
Read / Listen
blogs are conversation starters 1200x700

Maximize Your Blog's Impact: Exploring List and Grid View Layouts
In the digital marketing field, blogging holds a pivotal role. It not only boosts your lead generation and search ranking efforts but also serves as a platform for your voice, a gateway to your community, and a facilitator of communication with the world.
Read / Listen
pumped up for inbound 1200x700

The 2 Harshest Truths about Data-Driven Websites
Here at Kayak, we are big believers in the value of content creation and advanced CMS’s like HubSpot. We talk about them enthusiastically, and share the results we see from our own campaigns as well as the ones we deploy for our clients.
Read / Listen
write to a persona 1200x700

Craft Killer Copy Every Time
Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of their novel, telling stories, and soaking up a healthy combination of royalty checks and public praise for the effort?
Read / Listen
All posts