Kayak Marketing Blog | Content Optimization (6)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

the anatomy of a great search marketing keyword 1200x700

The Anatomy of a Great Search Marketing Keyword
Given that they can determine the success or failure of your search engine optimization campaign (and possibly your Internet marketing campaign as a whole), it is surprising how little attention is often paid to keywords.
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what is on your business website that shouldnt be 1200x700

What is on Your Business Website That Shouldn't be?
Embarrassed by your website? Regardless of whether you launched your online presence years ago or last week, it's important that you look through your pages from time to time and ensure that what you have on your site is still accurate, relevant, and putting your company in the best possible light.
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Form Spam and Global Marketing in the Printed Circuit Board Industry

Form Spam and Global Marketing in the Printed Circuit Board Industry
Imagine if you will your company as a shiny blue door and your customers as the door frames holding you up.
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marketer building landing pages

8 Core Landing Page Principles
Landing pages: a key to inbound marketing. What Makes an Effective Landing Page? Landing pages are necessary for any online marketing strategy. Landing pages direct your visitors to one specific offer without the distractions of everything else on your website. Visitors are on a landing page for one and only purpose: to complete the lead capture form!
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Landing Pages: Inbound Marketing Principles

Landing Pages: Inbound Marketing Principles
What Makes an Effective Landing Page?
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