Kayak Marketing Blog | Digital Strategy (10)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

7 ways to accidentally de value internal links 1200x700

7 Ways to Accidentally De-Value Internal Links
Most business people realize by now that search optimization (and by extension, a big degree of success or failure in Internet marketing as a whole) comes down to having strong content and a good link profile.
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4 Web Marketing Performance Boosts That Give You an Unfair Advantage
It is a rough time to be a sports fan. It doesn't matter what league or game you prefer, athletes are being busted left and right for cheating in the pharmaceutical sense, turning to experimental medications (and worse) just to gain a competitive edge.
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7 internet marketing myths you might still believe 1200x700

7 Internet Marketing Myths You Might Still Believe
The world isn't flat, there is no fountain of youth to be found in Florida, and drinking snake oil isn't going to give you any superhuman powers. Strange as it might seem, however, these were all once popular enough beliefs to get people to go to pretty great lengths (or part with big chunks of their own savings) just to find out.
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How to Cook Up Online Marketing Results Like a TV Chef
If you like food, it is a great time to own a television. Not only are the cable channels filled with cooking competitions searching for the best professional and amateur chefs, but, are cooking shows all about entertainment, or is there something 'marketing' to be learned at the same time?
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5 online marketing details companies worry about a bit too much 1200x700

5 Online Marketing Details Companies Worry About A Bit Too Much
Even though the digital marketing world has pages and pixels instead of forests and trees, it's safe to say that business owners and executives still miss one for the other far more often than they should.
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Is Your Business Website Having a Mid-Life Crisis?
Has your previously successful and profitable website stopped being interesting to customers in the way it once was, despite trying ineffective ways to gain attention?
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Is LinkedIn's SWAM Doing More Harm Than Good?
Here at Kayak, we are big fans of LinkedIn (arguably the most important social media site for some types of businesses and professionals), as well as anything that reduces spam.
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5 Ways to Spot SPAM Link Submissions on Your Blog
With spammers getting better at disguising what they do, are you confident you can identify every piece of spam that comes through?
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9 nuggets of knowledge for your business website 1200x700

9 Nuggets of Knowledge for Your Business Website
Back by popular demand... these are the types of websites that both marketing and sales managers dream about. We've brought back 9 of the top bits of know-how every web marketer should observe.
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3 god like powers google has over your business website myth 1200x700

3 God-Like Powers Google Has Over Your Business Website – Myth?
In some ways, it's too bad that the ancient Romans, Greeks, and Egyptians aren't still around. With gods that represented everything from the weather to favorite sporting events, they might have had a field day with Google.
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7 Ways to Crush an Online Competitor You Don't Like
If you run a successful business for long, you're bound to run into a competitor you just can't stand.
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Protect Your Facebook Profile Like it Was Your Teenage Daughter
"There are real threats out there, and there's a lot to be cautious about."
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7 Ways to Fill in the Details on Customer Profiles
In a recent post, we shared one of our little online marketing secrets: that we are willing to do things like create cardboard cutouts of our best customers to help us better understand them and remember their needs.
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How Long Would it Take the Police to Identify Your Clients?
In television crime dramas, detectives draw painstaking detail from victim interviews, drawing one little piece of information after another until that "ah ha" moment where the sketch artist puts them together and the guilty culprit is identified.
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The Three Rules for Findability and Website Redesign
Have you ever had that sinking feeling that comes with realizing you didn't plan ahead the way you should have?
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