Kayak Marketing Blog | Digital Strategy (12)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

what is the real goal of your online campaign 1200x700

What is the Real Goal of Your Online Campaign?
What are you really trying to accomplish with your web campaign?
Read / Listen
a dozen red hot web marketing resolutions for 2013 1200x700

A Dozen Red Hot Web Marketing Resolutions For 2013
It's surprising how few businesses make real resolutions for their Internet marketing plans. After all, what better way to heat up your bottom line than by gaining more customers over the Internet in 2013? That seems like a big missed opportunity, so in case you haven't made yours for 2013, here are a dozen you can borrow from us:
Read / Listen
how to stop the internet from punching your business in the mug 1200x700

How to Stop the Internet From Punching Your Business in the Mug
In recent years, boxing has given up ground to a new combat sport, mixed martial arts. The overall idea remains the same: get two tough people in a ring and let them try to knock each other out, with high kicks, choke holds, arm bars and other types of moves now a standard part of the contest.
Read / Listen
4 things the season teaches us about human nature 1200x700

4 Things the Season Teaches Us About Human Nature (& Web Marketing)
Flip on your television over the next few weeks, and you'll be reminded of the many heart-warming lessons of love this holiday season. Pay attention to the way shoppers and customers act, however, and you can learn a lot that can help you grow your business for any part of the year.
Read / Listen
is your business website ready for the playoff 1200x700

Is Your Business Website Ready for the Playoffs?
With a Grey Cup behind us, Canadian football fans are once again forced to turn our attention south. That means late-season NFL football, or the part of the year when most teams in the league are either making a push for the playoffs or figuring out how to start over next season.
Read / Listen
5 last minute holiday season online marketing ideas 1200x700

5 Last-Minute Holiday Season Online Marketing Ideas
Most of us have had that dreaded feeling that comes with realizing you forgot to buy a gift for someone who is on your list – sometimes it's even for your own best friend.
Read / Listen
5 key search engine must knows straight from the horses mouth 1200x700

5 Key Search Engine Must-knows, straight from the horse's mouth
Finding your business website in search needn't be like finding a needle in a haystack.
Read / Listen
how fresh does your website smell to google 1200x700 1

How Fresh Does Your Website Smell to Google?
There are already lots of terms and buzzwords that factor into search engine optimization, so it's understandable if you aren't quite ready to start thinking about new ones just yet.
Read / Listen
the anatomy of a great search marketing keyword 1200x700

The Anatomy of a Great Search Marketing Keyword
Given that they can determine the success or failure of your search engine optimization campaign (and possibly your Internet marketing campaign as a whole), it is surprising how little attention is often paid to keywords.
Read / Listen
whats a fair price for a business website 1200x700

What's a Fair Price for a Business Website?
That's a good question. In fact, it's often the very first thing business owners and marketers want to know.
Read / Listen
the 3 biggest issues with pay per click advertising 1200x700

The 3 Biggest Issues With Pay-Per-Click Advertising
Pay-per-click advertising (or PPC for short) can seem like the perfect solution to the age-old problem of finding new business.
Read / Listen
the mechanics of a business web site design 1200x700

The Mechanics of a Business Web Site Design
If you are one of those people who walks into an auto mechanic's shop expecting to hear something that wouldn't be less clear if it was explained to you in Turkish (or some other language you don't speak), and then walks out spending twice what you expected, then you're ready to jump head first into the process of finding a business web design team.
Read / Listen
could your business website pass a drug test 1200x700

Could Your Business Website Pass a Drug Test?
In the world of sports, we have seen a recent crackdown on champion athletes who have relied on performance enhancers to extend their career, become a bit faster, or otherwise gain an illegal or unethical edge over their opponents.
Read / Listen
Form Spam and Global Marketing in the Printed Circuit Board Industry

Form Spam and Global Marketing in the Printed Circuit Board Industry
Imagine if you will your company as a shiny blue door and your customers as the door frames holding you up.
Read / Listen
Tracking in a marketing-oriented world.

Tracking in a marketing-oriented world.
Using technology to better ourselves and better our business.
Read / Listen
All posts