Kayak Marketing Blog | Digital Strategy (2)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

shadows of people on a wall

Implication of Marketing Persona Identification Changes Since the 90s
Understanding our customers has always been important. But how we've come to understand them – via persona identification – has undergone a significant evolution over time. Let’s take a look at that transformation, what it means for you.
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brand managers working on website projects

Streamlined Brand Management for Multiple Websites on HubSpot CMS
Managing multiple websites and brands efficiently is a challenge for brand managers. The right pro-level theme can greatly simplify the effort. Let's take a look at multi-domain management on HubSpot CMS Hub.
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UX design patterns guide the reader

F-Pattern and Z-Pattern Layouts in Website User Experience Design
Understanding how users scan a webpage is crucial for creating engaging and effective sites. Two well-known scanning patterns are the F-pattern and the Z-pattern.
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developer themes crush website design and development budgets

Will Developer Themes Make Custom Website Design, History?
It's no secret that websites come in many flavours from good, to bad, to frankensite. As a result, we've set out to eliminate the worst and make the first one better. Our aim is to build a more beautiful, productive website for every client, and this is how we're doing it.
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copywriter applying techniques

6 Copywriting Techniques You Wish You Knew Already
Every member of your team should have an awareness or even command of these techniques. Learn 6 copywriting formulas, complete with outlines, examples, and recommend applications covering both Conversion and Information strategies.
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why do I need to know seo?

I do marketing. Why do I need to know SEO?
As a modern marketer, you've likely heard about Search Engine Optimization (SEO). But why is it so important? And why should you, as a marketer (or business person), need to understand it?
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migrating a website to hubspot cms

Migrating to HubSpot CMS from another CMS
Website migration can be a complex task, especially when it involves moving between different CMS platforms. Careful planning will help avoid or minimize downtime as well as the potential loss of data.
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designer creating an effective website layout

Effective Websites Incorporate Content Design, Website Design, and Template Design
If you're here, you're likely seeking to understand the relationship between content design, website design, and template design in the context of effective website creation.
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marketer studies and applies UX best practices for website conversions

A Leading Website Design Approach that Boosts Conversions Following UX Best Practices
User Experience (UX) is a critical component in website design, directly influencing conversion rates and bounce rates.
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selecting a website approach is a considered decision

No-Code Editor vs Custom-Designed HTML Templates: Which is Right for You?
The debate between using no-code editors and custom-designed HTML templates has been around a few years. Both methods have their niches, catering to different audiences with different needs.
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happy surprise by the effectiveness of the website layouts

6 Smart Ways User Experience Makes Conversions Possible
User experience (UX) is a crucial factor to consider when selecting your theme. UX has a direct impact on how visitors interact with your website and can influence important metrics.
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got a theme, became an unhappy marketer

5 Reasons You'll Regret Getting a Theme from the HubSpot Marketplace
While themes from the HubSpot Marketplace can offer a level of convenience, there are 5 circumstances where a theme might not be the best fit for your needs.
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HubSpot website migration expert

Important Considerations for Migrating Your Website to HubSpot CMS
It's not just the website that's getting moved. Your business is being migrated, improved, and optimized...when it's done right. And that's about the best outcome you can achieve from a website migration.
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sometimes the answer isn't

When is the "Answer" not really the solution?
As an amateur photographer, the Arsenal appeared to be just what I'd been hoping for. From the moment I saw that first ad, I was sold. AI-Assisted photography promised to set up my camera perfectly for any shot. Who wouldn't want that?
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we support and advocate for website accessibility

What are Website Accessibility Best Practices in North America?
Website accessibility is ensuring all users can access and enjoy your content, services, and products without undo limitations. The goal is to foster inclusivity and provide a seamless experience for everyone, regardless of their abilities or circumstances.
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