Kayak's 5-step digital marketing & business consulting program is proven to supercharge your web presence and power business growth.
Growth starts from within. Working collaboratively with your team, Kayak facilitates marketing activities through our proven 5-step marketing process:
- Discovery Workshop(s)
- Persona Identification Workshop(s)
- Digital Roadmap Creation
- Conversion Optimization
- Strategic Deployment
Guided by experts, Kayak workshops reveal unexpected winning marketing and business growth opportunities. Our process helps create informed team members and qualified prospects. Kayak's Digital Roadmap outlines the transition between marketing and sales, with an added bonus: it helps you create advocates in the process.
1. Discovery Workshop(s) that Reveal the Unexpected
Key stakeholders are brought together to gather insights on how and why the business operates, the market(s) it serves, and the story (or stories) behind it. Questions posed by experts (sample questions) encourage critical thought and dialogue around your organization's challenges and opportunities.
Kayak team members share relevant business insights, and digital and traditional marketing strategies, alongside 3rd party viewpoints gained through working with more than 500 organizations.
2. Persona Identification Workshop(s) that Connect the Pieces
Key stakeholders are guided through a structured workshop to determine what makes an ideal client organization and what makes an ideal client individual. Demographics, psychographics, and behaviour traits are examined, marketing personas (avatars) are created and all are connected to behavioural roles relevant to your buyer journeys.
Research may be performed to evaluate, prove or disprove assumptions, and gain greater insight into visitor/buyer intent, actions, and trigger events when warranted.
3. A Digital Roadmap that Puts You on a Path to Real Growth
The insights, client data, and other learnings gained through our workshops are crafted into a 40- to 60-page document detailing intelligent marketing frameworks that transform marketing insights and strategy into creative execution.
Kayak's Digital Roadmap is a significant – and often transformative – business growth asset.
4. Optimization Efforts that Qualify and Convert
Guided by the Digital Roadmap, Kayak's team creates content for the Home page, an Inside page, and a Conversion page. Developing content for these key pages provides material to demonstrate high-level execution strategies aimed at growing your business online or off. Learnings can be applied to all marketing and communications collateral.
Further, Kayak's team maps visitor behaviour to personas and connects those via tailored site maps. Concurrently, website styling/branding is applied to our FLOW theme, which is engineered for lead generation.
When opportunity and need present themselves, we bring in partners to deliver premium conversion copywriting services.
5. Strategic Deployment that Attracts Visitors and Search Engines
We believe that marketers and other business stakeholders who engage in their organization's marketing and growth efforts achieve more. Thus, our approach is to collaborate with – and empower – clients to deploy and grow their own websites.
The majority of clients sign up for marketing coaching workshops that cover everything from file management to strategic sales and marketing techniques, tools training, digital marketing best practices, search engine optimization, content optimization, and lead generation. Kayak's coaching program was developed to help our clients maximize their return on investment.
Let's talk about Growing Your Business with Kayak.