A proven digital marketing program designed to drive business growth.
Improve the ROI of your website and marketing spend. Our approach is collaborative, meaning we guide your team toward attracting, qualifying, and converting higher-quality leads. And, we modernize your website's design in the process. With Kayak, you not only get an improved website but also the know-how to run it more effectively.
Former VP Marketing and External Relations
Habitat for Humanity Southern Alberta
An instant spike in site performance. Not only did Kayak migrate us onto a best-practices HubSpot platform, but [they] coached us through the process of adopting proven content marketing approaches. Habitat continues to improve with Kayak as a partner.
The most successful outcomes we've had over the years are a result of working collaboratively with our clients.
We begin by determining who you want to visit your website, what their true intent is, and then tailor your website to meet their needs. Everything we build (from a website perspective) is based on knowing who your prospects and website visitors are. Then each web page is created to meet the needs of your visitors.
We begin our engagements with 3 workshops:
- Discovery (about your company)
- Ideal Client (about your customer's company)
- Persona(s) (about the stakeholders with that company)
Workshop outcomes help clarify or establish your company's messaging, personality, and project scope. Additionally, you'll gain clarification around business focus, prospect behavioral profiles, and initial messaging concepts. Workshop learnings can be applied to all business messaging activities, not just the website.
Scope and schedules following the workshops are based on what we learn:
- Content is crafted specifically for target personas
- Website design and development are tailored specifically for lead conversion
- Campaigns and content efforts are planned to reach target personas
- Social media engagement is executed to support your online reputation.
There’s more of course. Our program is delivered over a term of 9-12 months.
The budget required to implement a tailored program can range widely, dependent upon the scope we arrive at. Your active participation in projects is encouraged. In our experience, the more you are involved, the lower the budget required, and the greater the outcome you can realize. Book a chat with our CEO, Randy Milanovic, now.
Principal Channel Consultant, HubSpot
Kayak brings a comprehensive strategic plan to new users on HubSpot. Their unique process goes further than regular HubSpot onboarding by diving deeper into strategy, while also incorporating practical tool training. The end product gives clients a clear and thoughtful marketing strategy in addition to the tool knowledge needed to execute that plan.