Kayak Marketing Blog (13)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

search on mobile for the local pack 1200x700

What You Need to Know about Local Search Results
Recently, I found myself Googling for “big island real estate” as part of a new client project. Imagine my surprise when a trio of business listings appeared near the top of the page as local search results. Otherwise known as the Local Pack, this group of listings – presumably – is intended to display local (nearby) business listings.
Read / Listen
tea leaves marketing personas too 1200x700

Marketing Persona Lessons from a Simple Bag of Tea
Sometimes, the most important lessons you can learn about online marketing – and indeed, dealing with people – aren’t the ones you get from blogs, surveys, or brainstorming sessions. In fact, I was recently reminded how important things like perspective and insight are from a simple cup of tea.
Read / Listen
business website colour theory

Will Colour Choice Affect Your Website Visitor Experience?
Colour is a part of everything we do. From selecting our clothing for the day, to picking out the vehicle we choose to drive, colour makes a continuous impression on us each and every day, but does it have any impact at all on the websites we choose to visit, and if so, why?
Read / Listen
a tale of two intentions 1200x700

Copycats, Pigeons, Puppies and Great Thinkers Posts by Yours Truly
I had the great fortune of writing and posting some of my best articles around online marketing ideas over on Social Media Today last year as one of their Best Thinkers. In case you missed my articles there, here is a roundup of a few of my favs, in no particular order:
Read / Listen
marketing interns exploitation or experience 1200x700

Slave-Free Since Always: No Unpaid Marketing Interns
One thing you’ll notice if you stop in to see us at Kayak, is that our team is quiet eclectic. From young people to industry vets, we run the gamut. What you won't see though, are unpaid marketing interns.
Read / Listen
social effects on semantic search 1200x700

Does Social Engagement Affect Search Results?
Is the most valuable part of your content, the discussion it generates? Can social comments add more authority and semantic search value than many marketers truly appreciate? These were among the questions on my mind when I sought advice from a handful of connections in GPlus (who just happen to also represent some of the top minds in Semantic Search).
Read / Listen
50k views 1200x700

50k Views and 2k Shares From One LinkedIn Pulse Article?
Wouldn’t it be nice if every article was the source of tens of thousands of views, thousands of social shares, and a long list of engaging comments? What a wonderful bit of exposure that would be! Could it happen for you? It happened for me, and I think I know why.
Read / Listen
same just better 1200x700

Doubling Down on Duplicate Content
Not long ago, I shared my opinion that marketers were being overly worried about duplicate content, specifically for sharing their articles and posts in a variety of places.
Read / Listen
go where your audience is 1200x700

Reach Your Audience Wherever They May Be
We all know by now that social media is an important part of building engagement, staying in touch with contacts, and for building our credibility. But can the mechanics of posting to multiple social destinations can get a little bit sticky?
Read / Listen
linkedin pulse 1200x700

What LinkedIn Pulse Isn’t Sharing With You
I love LinkedIn Pulse – it’s a great forum for publishing and re-publishing content for a new or different audience that your other platforms. I’m all for anything that connects people on the Net with great content, and Pulse does that well.
Read / Listen
customize posts to social 1200x700

8 Tips About Social Posting for Engagement
Most marketers realize that announcing and sharing their posts on social media sites like Twitter, Google+, or Facebook is an important part of attracting interest. Doing so allows you to alert your connections that you have new content to check out, and could even help jumpstart a conversation with the people you want to get to know.
Read / Listen
2015 prediction I almost ate this 1200x700

7 Tongue-in-Cheek Marketing Predictions for 2015
What will be the future of the Internet and online marketing in 2015? This is a question asked around this time every year. Most of the answers coming from the “experts” are often either vague or completely obvious. So what’s a marketer to do?
Read / Listen
penguin 3 thin ice 1200x700

Did the Penguin 3 Update Put Your Website on Thin Ice?
If you are a pro, this might be so last month, but if you are still figuring out the SEO puzzle you’ll want to pay particular attention. It’s likely you’ve already heard of the recent Penguin 3.0 update to Google’s search algorithm (which was first introduced in October but is being rolled out in stages)... What you might not know, however, is what changed and whether you should be worried for your website rankings.
Read / Listen
creativity infographics adobe 1200x700

3 Easy Ways to Foster Creativity in Your Company
Creativity is a popular subject in the business world, and a crucial element to any online marketing campaign. It’s also notoriously difficult to define and identify. So it was very interesting to those of us in the content creation world when Adobe – the leader in creativity-enhancing software – released a study on the way it works in organizations around the globe.
Read / Listen
disqus ss 1200x700

4 Steps to Quality Stalking Using Disqus
Social engagement isn’t just a buzzword we use at KAYAK; it’s the key to generating one-on-one connections with influential people (and vice versa). So it’s not hard to understand why we’re big fans of anything that makes the process of keeping in touch with your best contacts and commenting on or alongside their ideas a little bit easier.
Read / Listen
All posts