Kayak Marketing Blog (16)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

can you really rise up by sinking down to 2nd tier content 1200x700

47k Views + 244 Comments = what exactly?
A realm of endless possibilities, content marketing is a fascinating and rewarding field. The unpredictability of the feedback generated from a piece of content is a testament to its dynamic nature. Recently, I've had two experiences that led me to a profound realization about the true impact of content in the digital marketing world.
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Are You Attracting Prospects or Just Looking for Attention?
Recently, I've taken a few of my social connections out to the virtual woodshed for posting (or from my perspective, over-posting) what I consider near meaningless or empty, low value content. Grumpy cats, goats, lions, famous quotes and other people's pictures, to name just a few: do they have any real significance beyond some very brief entertainment value?
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Going Deeper with SEO, Rich Snippets, and the Rel=Author Tag
A couple weeks back, I had the good fortune to co-host a luncheon with SEO superstar Tracey Nero (Woods), a former in-house search expert at MSN Microsoft.
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Clickbait vs Curiosity
So You Wore Out Your Audience With Headline Trends… You Won't BELIEVE What Happens Next!
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Are Longer Landing Pages the Key to More Conversions?
Amongst experienced online marketers there is an ongoing debate about whether short or long form landing pages are more effective.
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Doing the Right Thing in the Digital Age
An interesting thing happens when technology allows for entirely new industries to be born. Innovation and creativity often work together in new and exciting ways, while at the same time accepted practices and philosophies are replicated or transferred from older business models.
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Am I Giving Away My Secret Sauce for High-ROI Websites?
When people first learn that I openly share my high-ROI business website strategies – even with peers (read: competitors) – it is often met with a bit of stunned silence. Then they wonder aloud why I would risk giving away my secrets. No doubt they harbour fears that sharing such important knowledge is pretty much a gift to my competition. But is it really?
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did you miss some of our online marketing tips in march 1200x700

Did You Miss Some of Our Online Marketing Tips in March?
Following are four summaries of well-shared SocialMediaToday.com posts, along with links to each article...
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A Social Media Myth Debunked: You Really Don't Have to Use Them All
In the world of online marketing, it's amazing how often things like "general advice" and "best practices" make the quick but substantial leap into immutable truth.
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Vanishing Replies, Billionaire Brackets and Negative Reviews
Here's what's making waves at KAYAK this week.
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noteworthy online marketing infographics from content verve

Noteworthy: Online Marketing Infographics From Content Verve
If you've ever had the feeling that online marketing is great but learning about it is a chore, then I have an awesome resource to share with you today.
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When the Needs of the One Outweigh the Needs of the Many
Mr. Spock famously decreed that "the needs of the many must outweigh the needs of the few." It's a great quote, and a rather selfless philosophy when you're trapped next to a spaceship’s overheating reactor. However, in the world of online marketing, it's quite an outdated point of view.
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the 3 must install rich snippets for conent marketers bloggers 1200x700

The 3 Must Install Rich Snippets for Content Marketers & Bloggers
While rich snippets might sound like something you'd come away with in a smash-and-grab at your local check-cashing store, they’re actually an extremely valuable part of your business website.
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4 Killer Online Marketing Articles You Might Have Missed...
In an effort to spread Kayak's message of peace, love, and creating really awesome lead generation business websites, we occasionally contribute as regular columnists to other noteworthy blogs.
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Winning on the Web with Search, Content Marketing and a Sales Funnel
Clients generally love us, and our competitors generally hate us. Oddly enough, most feel the way they do for exactly the same reason...
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