Kayak Marketing Blog (17)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

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David Amerland's Google Semantic Search Very Worth the Read
A really great read on the future of search engine optimization.
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Should You Really Disavow Low Quality Links?
For a lot of companies with checkered SEO pasts, the idea of disavowing links seems like the Internet equivalent of a pardon from the governor. That's probably why so many web masters are rushing to disavow poor-quality links, and why the practice has quickly become standard in our industry.
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7 Ways to Destroy Your Business Website
It can be tough for marketers to balance the need for doing with the necessity of thinking and planning, which is why so many companies have great strategies that they never really get around to executing.
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Do You Need Online Marketing Therapy?
A lot of behaviour theory is built on the assumption that we’ve learned all of the most important things as children. This acceptance of a pre-programmed way of thinking can cause us to make and repeat mistakes.
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SMT: Why Rebuilding a Website Is Like Renovating a House
Upgrading or replacing your website should be as simple as choosing a new template, deciding on a colour scheme, and watching the visitors come flocking in from search engines and social profiles, right?
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6 Tips for Migrating Your Business Website to a New Design
In the last few months, we've shared some of our thoughts around the process of moving websites from one domain to another, and even when to start over altogether.
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Bloggers: Is There a New Google Glass Ceiling for Authors?
Since the idea was first introduced and rolled out, I've been a huge fan of the Google Authorship program. Recent updates to Authorship, however, are raising some eyebrows.
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4 Do's and Don'ts of Website Navigation Structures
The navigation structure of a website is pretty easy to overlook. After all, most people are going to be able to get from one page to another pretty quickly, right?
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Say What? Does your engagement leave others thinking you're a hater?
Honest, unfiltered engagement is crucial to online success. But, like much of human communication, it can be a mixed bag.
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Can Brand New Websites Rank Well on Google?
Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus to a brand-new domain.
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5 Influencers We Love to Follow Online and Why
One of the best ways to succeed online, and just about any other endeavour in life, is to study your craft with an aim to improve each and every day. That's a time-tested philosophy, and one that we wholeheartedly embrace here at Kayak.
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Does your Online Partner Want You to Leave the Nest?
Could your online marketing company be dying to get rid of you and find a little space to breathe?
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The Real Reason Google's Hummingbird Update is Hurting Some Sites
Lately, Google's Hummingbird update has been a hot topic on the web for marketers and SEOs alike. But, we wonder whether this should actually be news at all – Google changes its algorithm all the time.
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12 Tips For Writing Better Blog Titles with Fuzzy Bunny
They say you can’t judge a book by its cover, but you certainly can decide whether or not to read a piece of content by the way its title is written – often in a second or two.
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3 Blog Comment Tools That Can Put an End to the Silent Treatment
If you're like me, when it comes to your readers, you never want them to feel there's a barrier to communication.
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