Kayak Marketing Blog (18)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

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Is There an Online Marketing Secret Sauce?
Since our launch in 2011, we've been able to overtake an impressive list of established digital agencies and SEOs on Google's rankings, and helped the vast majority of our clients to dramatically increase the numbers of leads they're generating through their own sites as well.
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How to Survive a Hummingbird Bite
It's probably not a coincidence that Google likes to choose cute, cuddly animals and delicate birds to name its search algorithm updates after.
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What's Holding You Back From Online Marketing Success?
There are a lot of things that most people would like to do, even if they aren't getting started with them at the moment. For example, many people have dreams of running a marathon, writing a novel, or learning a second language. And yet, they never seem to find the time or motivation to take action. Perhaps nowhere is this more damaging than when it comes to online marketing.
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Make the Most of Google Helpouts
Have you ever wanted to learn how to do something new, but just couldn't pick it up on your own? There's a new tool out there to allow you to get live video help – sometimes instantly. You see, Google launched a new use of its Hangouts feature that has huge potential for remarkable prospect-attracting power.
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Beating Both the Economic Downturn and Stage IV Cancer
Sanctuary Networking Community Interview of Randy Milanovic by Mark Vang
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Attract Your Prospects With Better Lures
Inbound lead generation campaigns look a lot like fishing trips: build a great website (find a stream), attract traffic (cast your lure), get visitors to sign up for offers (set your hook), and then cultivate the relationship (reel time). It's a format that has worked for thousands of companies, including our own online marketing clients.
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Another Smart Use For Marketing Personas
We have shared a lot of advice lately about marketing personas, and specifically how we use them to get to know more about our best customers, and how the insights we gain from them affect online marketing messages.
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Why Marketing Personas Need to Change Over Time
If you are familiar with our blog, or our approach to online marketing, then you already know why we attach so much importance to marketing personas.
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Do You Know the Biggest Hidden Benefit of Inbound Lead Generation?
Having your website cultivate new sales opportunities, automatically, is what we think online business is all about.
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Why You Can't Prioritize Online Marketing Pieces Over the Whole
If there is one error that is more common than any other in online marketing, it would probably be prioritizing the pieces over the puzzle.
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Five Reasons Businesses Make Bad Online Marketing Decisions
For all the time, money, and discussion that are given to online marketing in companies of all sizes, it can seem a bit baffling that businesses still make basic, critical mistakes when it comes to putting a plan together. These miscues are easier to understand, however, when you consider that they are often the result of more simple (and surprisingly common) mistakes in thinking.
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The Scariest Things We've Seen in Two Years at Kayak Marketing
Halloween is always a special time for us here at Kayak Marketing, and not just because we've been dying to wear our superhero costumes to the office all year long. You see, October 31 is our official launch date, and so today marks the two-year anniversary of our company.
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Search & Landing Pages: Finding Balance in Intent, Action & Persuasion
Traditionally, the process of generating leads through search engine optimization looks something like this: figure out what keywords your potential customers are likely to search for, make pages that are easy for Google to find, and then make some kind of offer on the page that convinces them to take the next step.
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The Awards Speech I Would Have Given...
As you might know, Kayak was recently nominated as a finalist for two small business awards by the Calgary Chamber of Commerce. Ultimately, we weren't chosen for either, but the experience did give me a bit of time to reflect on just how far our little company has come, what the success we have had really means, and what lessons I could share with the world about it.
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Forward Thinking: 7 Tips for Balancing Online Marketing Goals
If there is anything every potential online marketing client in the world probably has in common, it's that they would prefer to see their investments pay off sooner rather than later. That's just the world we live in these days, and their impatience is understandable – business moves quickly, especially online. If you aren't getting ahead, you're falling behind, and there really isn't any time to waste.
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