Kayak Marketing Blog (19)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

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How Personal are Your Marketing Personas?
In some of our previous posts (not to mention our highly recommended e-books, now available on Amazon), we've gone into a bit of detail describing our process for creating marketing personas – profiles of our best potential customers that allow us to communicate with them in a way that speaks to them.
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Why Spending Big on Web Design Can Be a Bad Idea
Recently, we found ourselves on a conference call with a prospective new client that took on a slightly strange (but sadly not entirely unusual) direction – the client wanted to spend quite a bit of money on a website redesign, and we did our very best to talk them out of it.
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Why We Appreciate Calgary Small Businesses
As you might've heard or read in our blog, Kayak Online Marketing was recently named a finalist for a prestigious Calgary "breakout business" award, given to the small company making the biggest impact in its respective industry or market.
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The "When" and "How" of Pay-Per-Click Advertising
Regular Kayak clients and readers might already know that we aren't big fans of pay-per-click advertising, at least not as a long-term strategy for building traffic and generating sales opportunities.
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Is Your Website Ready for Work, or an Auto Show?
Several times a year, major auto shows are held in cities like Paris, New York, and Milan, so the world's top car designers can meet to show off their concepts. According to media reports, it isn't unusual for the companies in attendance to spend several hundreds of thousands of dollars just to make the trip and participate.
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Generating a Bit of Buzz Online and Around the Community
Recently, we were pleasantly surprised to find that Kayak Online Marketing was named as a finalist for the Breakout Business Award, awarded annually by the Calgary Chamber of Commerce.
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Is Your Business Website Humming Right Along With Google?
In case you haven't heard, the latest Google algorithm update (nicknamed "Hummingbird") is online and ready for action.
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5 Things You Could Have Learned About Marketing From Breaking Bad

5 Things You Could Have Learned About Marketing From Breaking Bad
Over the life of the series, Breaking Bad has been big on drama, action, and suspense. One thing it hasn't had, however, is a lot in the way of practical business lessons – at least for the majority of us who don't spend our time running illegal black markets out in the desert.
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How Attractive are You to Your Prospects?
Current Kayak clients and regular blog readers will already know that we are huge fans of "attractive" marketing, and do our best to avoid interruptive tactics. But until now, we haven't taken the time to spell out exactly why.
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How You Can Build Customer Trust With Transparency in Marketing
In some ways, doing business over the Internet (or starting new business relationships online) represents something of a Catch-22 for customers and clients.
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5 Ways to Measure Engagement on Your Business Website
"Customer engagement" has become a popular buzzword in the online marketing industry in recent years, even inspiring a number of books and seminars designed to help creators and their clients get buyers more emotionally invested in companies and products.
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7 Ways to Accidentally De-Value Internal Links
Most business people realize by now that search optimization (and by extension, a big degree of success or failure in Internet marketing as a whole) comes down to having strong content and a good link profile.
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Turning Infographic Interest Into Social Followers & e-Book Sales
It's no secret that images can be more powerful than words in marketing, but most companies don't understand how to use visual presentations to create an impact that lasts longer than a single momentary impression.
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12 Powerful Guest Blogging Tips
Guest blogging should be a staple of any online marketing plan, since it allows you to instantly attract new readers and build credibility for your ideas.
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3 Great Ways to Get More From Twitter
Twitter, like Facebook before, has become such a ubiquitous part of our world that nearly everyone, from tech-savvy teens to web-weary senior citizens, knows what tweets are and how they're used.
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