7 Ways to to Become the Real Thought Leader in Your Market

If you want to dominate your market, have lots of inbound sales opportunities coming from your website, and generally carry online marketing to its fullest potential, then it won't be long before you'll come across the advice to "become a thought leader in your industry."

7 Ways to Crush an Online Competitor You Don't Like

If you run a successful business for long, you're bound to run into a competitor you just can't stand.

Can You Give Value By Sharing?

At Kayak, we constantly emphasize to our clients that they need to be leaders in producing online content and expressing new ideas within their market or industry.

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Revisiting Google's Refined Penguin 2.0 Update

With the initial rollout of the Google Penguin update more than a year behind us, you would think it would be "old news," especially in the rapidly shifting world of Internet marketing.

Could Crowdfunding Help You Find and Launch Your Next Big Idea?

For creators, causes, and even entrepreneur dreamers, crowdfunding might be the best concept ever introduced to the Internet.

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5 Content Marketing Tips From Movie Kung Fu Masters

Content marketing, with its combination of tried-and-true tactics and creative philosophies, sometimes feels like a bit of a mystical art. In fact, it occasionally reminds us of those old, campy kung fu movies where enlightenment could be found simply by speaking to a master who lived on top of a mountain pass guarded by a thousand grueling steps.

Is There a Missing Piece to Your Social Media Strategy?

On our blog, and most others that deal with the topic of social media marketing, it's all about the pieces, tools, and tactics. But, because sites like Facebook and Twitter are all about impressions and relationships, the tactics only tell part of the story.

Protect Your Facebook Profile Like it Was Your Teenage Daughter

"There are real threats out there, and there's a lot to be cautious about."

7 Ways to Fill in the Details on Customer Profiles

In a recent post, we shared one of our little online marketing secrets: that we are willing to do things like create cardboard cutouts of our best customers to help us better understand them and remember their needs.

How Long Would it Take the Police to Identify Your Clients?

In television crime dramas, detectives draw painstaking detail from victim interviews, drawing one little piece of information after another until that "ah ha" moment where the sketch artist puts them together and the guilty culprit is identified.

The Three Rules for Findability and Website Redesign

Have you ever had that sinking feeling that comes with realizing you didn't plan ahead the way you should have?

Are Authorized Social Media Apps Doing Evil on Your Behalf?

As social media marketing has gotten bigger, and more prevalent, it has also gotten more involved.

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7 Great Search Engine Optimization Tips You Might Have Missed

Search engine optimization is always an important topic in our industry because it's something that tons of businesses rely on to generate sales opportunities, while at the same time being a quickly moving target.

What's Wrong With How Most Businesses Look at Social Media Marketing?

How effective is your social media marketing plan… and before you mentally answer that question, let us ask another one: How do you know?

Do You Know the 5 Must-Use Apps for B2B Marketing?

We've reached the point where there truly is an app for almost everything, and yet most businesses aren't making great use of the ones that could actually help them to sell more and develop stronger customer relationships.

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.