A Social Media Marketing Recap: Turning Fans Into Opportunities

We've shared a lot of our ideas about social media marketing, along with some tips for turning your Facebook, LinkedIn, Google+, and Twitter profiles into sources of new traffic and sales opportunities. Today, we want to recap some of our best advice for those of you who might have missed it.

12 Quick and Easy Content Marketing Recipes

Just as every celebrity chef has a cookbook on the market (or a dozen cookbooks on the market), KAYAK's founder and president, Randy Milanovic, has just finished a concise e-book – available on Amazon's Kindle store now – with some great content marketing advice.

Zen and the Art of Search Engine Optimization

What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? Can any marketer ever step into the same algorithm twice?

7 Signs You Need a New Digital Agency

In a perfect world, every business would find the perfect web firm that's right for them within minutes, and then the two would go on and on, growing together over the course of several years.

5 Changes We Expect From Google Search in the Next Two Years

Predicting the future of anything is always a risky business, and that's especially true when you're trying to read some of the world's brightest minds. Nevertheless...

4 Reasons Don Draper Isn't Designing Your Next Business Website

Now that everyone's favorite fake ad man has returned with the Mad Men premiere, business owners around the country will go back to asking themselves why they can't have someone like that guy managing their campaigns. After all, if you had Don Draper's charisma and passion to work with, your marketing results would have to improve… right?

Why It's Time to Hire a Personal Trainer For Your Business Website

Losing weight and getting in shape is a goal for millions of people. But, despite their desire to lead a healthier lifestyle, many find that they aren't able to accomplish those goals by exercising at home, or picking up a few books on fitness and nutrition.

3 Often-Overlooked Benefits of Online Automated Lead Generation

We'll be the first ones to admit it: we absolutely love automated lead generation systems. It's what we do, but you could almost say it's what we live for.

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How to Counter the Internet Marketing Horse Race

One of the most interesting things about Internet marketing in 2013 is that just about everyone does it.

Why Many Successful Business Websites are Like Politicians

Experience has taught most of us that politicians generally fall into two categories: those who devoted their lives to public service and their families before taking office, and the army of others who would rather that we don't look too closely into their past.

Why a Good Sales Funnel Goes Much Deeper Than a Few Landing Pages

If you are like most business leaders, you've probably heard the term "sales funnel" more times than you can remember, even if you don't have a sense of the exact meaning, or how it applies to Internet marketing.

Is Google's "Big Bird" Search Update Coming to Your Neighborhood?

Google is no stranger to surprise announcements and algorithm changes, but this morning’s might be the most unexpected in the company's history.

Does Your Web Design Team Treat You Like a Partner, or a Client?

Although we may not have advanced degrees in psychology (okay, some of our team does), we feel confident in making a sweeping diagnosis of the traditional marketing industry: the dynamics of client-vendor relationships are all wrong.

An Internet Marketing Fact That's a Thousand Years Old

Can anything about Internet marketing really be 1,000 years old? That might seem like an impossibility, but we certainly think so.

Most Website Designs Put the Cart Before the Ox

When most organizations decide they need a new website (or web presence), they imagine things in two distinct steps...

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.