Kayak Marketing Blog (22)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

7 search engine optimization tips you might have missed 1200x700

7 Great Search Engine Optimization Tips You Might Have Missed
Search engine optimization is always an important topic in our industry because it's something that tons of businesses rely on to generate sales opportunities, while at the same time being a quickly moving target.
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whats wrong with how most businesses look at social media marketing 1200x700

What's Wrong With How Most Businesses Look at Social Media Marketing?
How effective is your social media marketing plan… and before you mentally answer that question, let us ask another one: How do you know?
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do you know the 5 must use apps for b2b marketing 1200x700

Do You Know the 5 Must-Use Apps for B2B Marketing?
We've reached the point where there truly is an app for almost everything, and yet most businesses aren't making great use of the ones that could actually help them to sell more and develop stronger customer relationships.
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a social media marketing recap turning fans into opportunities 1200x700

A Social Media Marketing Recap: Turning Fans Into Opportunities
We've shared a lot of our ideas about social media marketing, along with some tips for turning your Facebook, LinkedIn, Google+, and Twitter profiles into sources of new traffic and sales opportunities. Today, we want to recap some of our best advice for those of you who might have missed it.
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12 quick and easy content marketing recipes 1200x700

12 Quick and Easy Content Marketing Recipes
Just as every celebrity chef has a cookbook on the market (or a dozen cookbooks on the market), KAYAK's founder and president, Randy Milanovic, has just finished a concise e-book – available on Amazon's Kindle store now – with some great content marketing advice.
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zen and the art of search engine optimization 1200x700

Zen and the Art of Search Engine Optimization
What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? Can any marketer ever step into the same algorithm twice?
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7 signs you need a new digital agency 1200x700

7 Signs You Need a New Digital Agency
In a perfect world, every business would find the perfect web firm that's right for them within minutes, and then the two would go on and on, growing together over the course of several years.
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5 changes we expect from google search in the next two years 1200x700

5 Changes We Expect From Google Search in the Next Two Years
Predicting the future of anything is always a risky business, and that's especially true when you're trying to read some of the world's brightest minds. Nevertheless...
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4 reasons don draper isnt designing your next business website 1200x700

4 Reasons Don Draper Isn't Designing Your Next Business Website
Now that everyone's favorite fake ad man has returned with the Mad Men premiere, business owners around the country will go back to asking themselves why they can't have someone like that guy managing their campaigns. After all, if you had Don Draper's charisma and passion to work with, your marketing results would have to improve… right?
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why its time to hire a personal trainer for your business website 1200x700

Why It's Time to Hire a Personal Trainer For Your Business Website
Losing weight and getting in shape is a goal for millions of people. But, despite their desire to lead a healthier lifestyle, many find that they aren't able to accomplish those goals by exercising at home, or picking up a few books on fitness and nutrition.
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3 often overlooked benefits of online automated lead generation 1200x700

3 Often-Overlooked Benefits of Online Automated Lead Generation
We'll be the first ones to admit it: we absolutely love automated lead generation systems. It's what we do, but you could almost say it's what we live for.
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how to counter the internet marketing horse ace 1200x700

How to Counter the Internet Marketing Horse Race
One of the most interesting things about Internet marketing in 2013 is that just about everyone does it.
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why many successful business websites are like politicians 1200x700

Why Many Successful Business Websites are Like Politicians
Experience has taught most of us that politicians generally fall into two categories: those who devoted their lives to public service and their families before taking office, and the army of others who would rather that we don't look too closely into their past.
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why a good sales funnel goes much deeper than a few landing pages 1200x700

Why a Good Sales Funnel Goes Much Deeper Than a Few Landing Pages
If you are like most business leaders, you've probably heard the term "sales funnel" more times than you can remember, even if you don't have a sense of the exact meaning, or how it applies to Internet marketing.
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is googles big bird search update coming to your neighborhood 1200x700

Is Google's "Big Bird" Search Update Coming to Your Neighborhood?
Google is no stranger to surprise announcements and algorithm changes, but this morning’s might be the most unexpected in the company's history.
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