Kayak Marketing Blog (23)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

does your web design team treat you like a partner or a client 1200x700

Does Your Web Design Team Treat You Like a Partner, or a Client?
Although we may not have advanced degrees in psychology (okay, some of our team does), we feel confident in making a sweeping diagnosis of the traditional marketing industry: the dynamics of client-vendor relationships are all wrong.
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an internet marketing fact thats a thousand years old 1200x700

An Internet Marketing Fact That's a Thousand Years Old
Can anything about Internet marketing really be 1,000 years old? That might seem like an impossibility, but we certainly think so.
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most website designs put the cart before the ox 1200x700

Most Website Designs Put the Cart Before the Ox
When most organizations decide they need a new website (or web presence), they imagine things in two distinct steps...
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what actually is and isnt a lead generation website 1200x700

What Actually is – and isn't – a Lead Generation Website
Specifically, everybody wants to attract more leads online, but not everyone understands what that really means, or how to define online success.
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what can you really get from social media training 1200x700

What Can You Really Get From Social Media Training?
Have you ever been to a seminar or training session on customer service, only to see one of your coworkers screaming at a client on the phone two days later?
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the two things you have to know about automated web marketing 1200x700

The Two Things You Have to Know About Automated Web Marketing
Automation has become a hot topic in recent years, and for good reason: It represents the next logical evolution in finding customers through the Internet.
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if your web marketing partner isnt sharing why arent they 1200x700

If Your Web Marketing Partner Isn't Sharing... Why Aren't They?
If you could somehow gather dozens and dozens of executives, CEOs, and other business decision-makers into a room together and ask them how important Internet marketing is to a company, the answers you get would likely range somewhere between "very" and "extremely."
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does your business website need a lot of pages 1200x700

Does Your Business Website Need a Lot of Pages?
From time to time, we come across debates about whether bigger is actually better when it comes to business websites.
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achieving search success is a little bit like finishing a marathon 1200x700

Achieving search success is a little bit like finishing a Marathon
Having a search engine optimized business website is a little bit like running a marathon, or writing a novel: Lots of people want to have the finished achievement, but don't look forward to the time and effort it would take to make it happen.
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are you missing the marketing trees for the analytics forest 1200x700

Are You Missing the Marketing Trees for the Analytics Forest?
Although we are big fans of web analytics, it is sometimes important to remind clients that more information doesn't always lead to better predictions or decisions (just ask your local weather reporter).
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four things to remember when you sell a complex product or service 1200x700

Four Things to Remember When You Sell a Complex Product or Service
Here at Kayak, we work with all kinds of businesses, and not all of them have an easy time explaining what they do for customers.
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get past content and produce something with real marketing value 1200x700

Get Past "Content" and Produce Something With Real Marketing Value
In recent years, it has become standard practice to talk about copywriting, video, and other online marketing ingredients as "content." That's useful shorthand, but it's also potentially damaging to your actual marketing efforts.
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what is social media marketing really good for 1200x700

What is Social Media Marketing Really Good For?
As friends, colleagues, and relatives, we have found hundreds of ways to use social media sites to enrich our lives.
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what 1 cent smart phones should tell you about mobile business 1200x700

What 1 Cent Smart Phones Should Tell You About Mobile Business
A handful of retailers recently announced that they would be offering something of an almost unheard-of value: smart phones selling for a single penny.
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does your company need a mobile website 1200x700

Does Your Company Need A Mobile Website?
With more than 100 million people accessing the web via iPhones, iPads, Droids, Blackberries and other smart phone-type devices, the market is just too big to ignore.
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