What Actually is – and isn't – a Lead Generation Website

Specifically, everybody wants to attract more leads online, but not everyone understands what that really means, or how to define online success.

What Can You Really Get From Social Media Training?

Have you ever been to a seminar or training session on customer service, only to see one of your coworkers screaming at a client on the phone two days later?

The Two Things You Have to Know About Automated Web Marketing

Automation has become a hot topic in recent years, and for good reason: It represents the next logical evolution in finding customers through the Internet.

If Your Web Marketing Partner Isn't Sharing... Why Aren't They?

If you could somehow gather dozens and dozens of executives, CEOs, and other business decision-makers into a room together and ask them how important Internet marketing is to a company, the answers you get would likely range somewhere between "very" and "extremely."

Does Your Business Website Need a Lot of Pages?

From time to time, we come across debates about whether bigger is actually better when it comes to business websites.

Achieving search success is a little bit like finishing a Marathon

Having a search engine optimized business website is a little bit like running a marathon, or writing a novel: Lots of people want to have the finished achievement, but don't look forward to the time and effort it would take to make it happen.

Are You Missing the Marketing Trees for the Analytics Forest?

Although we are big fans of web analytics, it is sometimes important to remind clients that more information doesn't always lead to better predictions or decisions (just ask your local weather reporter).

Four Things to Remember When You Sell a Complex Product or Service

Here at Kayak, we work with all kinds of businesses, and not all of them have an easy time explaining what they do for customers.

Get Past "Content" and Produce Something With Real Marketing Value

In recent years, it has become standard practice to talk about copywriting, video, and other online marketing ingredients as "content." That's useful shorthand, but it's also potentially damaging to your actual marketing efforts.

What is Social Media Marketing Really Good For?

As friends, colleagues, and relatives, we have found hundreds of ways to use social media sites to enrich our lives.

What 1 Cent Smart Phones Should Tell You About Mobile Business

A handful of retailers recently announced that they would be offering something of an almost unheard-of value: smart phones selling for a single penny.

Does Your Company Need A Mobile Website?

With more than 100 million people accessing the web via iPhones, iPads, Droids, Blackberries and other smart phone-type devices, the market is just too big to ignore.

One Way Small Business Can Make Marketing Elbow Room

When you're running a small business, or even an established medium-sized organization, swimming against a tide of much larger companies can seem completely overwhelming. How do you even make a dent in the market when your competitors can outspend you 100 to 1?

Social Media - Getting the Most From LinkedIn in 7 Easy Steps

It's not difficult to see why LinkedIn could be the most important social media site for any business or self-employed professional.

An Online Marketing Lesson From the World of Professional Football

Whether you're a sports fan or not, you have to appreciate the parallels between what happens every year in professional football and the world of online marketing.

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.