Kayak Marketing Blog (24)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

one way small business can make marketing elbow room 1200x700

One Way Small Business Can Make Marketing Elbow Room
When you're running a small business, or even an established medium-sized organization, swimming against a tide of much larger companies can seem completely overwhelming. How do you even make a dent in the market when your competitors can outspend you 100 to 1?
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Social Media - Getting the Most From LinkedIn in 7 Easy Steps
It's not difficult to see why LinkedIn could be the most important social media site for any business or self-employed professional.
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an online marketing lesson from the world of professional football 1200x700

An Online Marketing Lesson From the World of Professional Football
Whether you're a sports fan or not, you have to appreciate the parallels between what happens every year in professional football and the world of online marketing.
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how to get more traffic from any search engine position 1200x700

How to Get More Traffic From Any Search Engine Position
A lot of time and money are spent on improving a business's website search engine positioning – where it shows in search engine rankings for important keywords and phrases.
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the 3 biggest internet marketing OOPS you probably made in 2012 1200x700

The 3 Biggest Internet Marketing "OOPS" You Probably Made in 2012
For every activity that humans pursue, Internet marketing included, there are going to be common mistakes that many (if not most) people are going to make.
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What is the Real Goal of Your Online Campaign?
What are you really trying to accomplish with your web campaign?
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the easiest way to deal with more competition in online marketing 1200x700

The Easiest Way to Deal With More Competition in Online Marketing
Lots of businesses are worried about new competitors – and bigger budgets – coming at them, and their fear is understandable.
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the easiest way for startup websites to build traffic fast 1200x700

The Easiest Way for Startup Websites to Build Traffic Fast
Unless you have a substantial Internet marketing budget, it can be difficult for a new website to find visitors.
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A Dozen Red Hot Web Marketing Resolutions For 2013
It's surprising how few businesses make real resolutions for their Internet marketing plans. After all, what better way to heat up your bottom line than by gaining more customers over the Internet in 2013? That seems like a big missed opportunity, so in case you haven't made yours for 2013, here are a dozen you can borrow from us:
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online marketing roi guide 1200x700

Online Marketing ROI Guide [Bookmark this page!]
Online marketing targets are more easily hit when you know what to measure.
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how to stop the internet from punching your business in the mug 1200x700

How to Stop the Internet From Punching Your Business in the Mug
In recent years, boxing has given up ground to a new combat sport, mixed martial arts. The overall idea remains the same: get two tough people in a ring and let them try to knock each other out, with high kicks, choke holds, arm bars and other types of moves now a standard part of the contest.
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2 ways you can make search engine optimization irrelevant 1200x700

2 Ways You Can Make Search Engine Optimization Irrelevant
If you are taking the time to read this article, then you probably already know that search engine optimization is one of the cornerstones of most successful Internet marketing plans, and that understanding your markeitng personas is crucial to reaching prospects.
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is it better to ignore google and the other search engines 1200x700

Is it Better to Ignore Google and the Other Search Engines?
In a recent article, we looked at two distinct marketing strategies that companies can pursue that don't involve any form of conscious search engine optimization.
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4 Things the Season Teaches Us About Human Nature (& Web Marketing)
Flip on your television over the next few weeks, and you'll be reminded of the many heart-warming lessons of love this holiday season. Pay attention to the way shoppers and customers act, however, and you can learn a lot that can help you grow your business for any part of the year.
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Is Your Business Website Ready for the Playoffs?
With a Grey Cup behind us, Canadian football fans are once again forced to turn our attention south. That means late-season NFL football, or the part of the year when most teams in the league are either making a push for the playoffs or figuring out how to start over next season.
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