Kayak Marketing Blog | B2B Marketing Strategy (13)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

IMPORTANT UPDATE: Anti-SPAM Acts for Business Email Marketing

IMPORTANT UPDATE: Anti-SPAM Acts for Business Email Marketing
HTML Email and Landing Page Campaigns and the CAN-SPAM ACT [IMPORTANT UPDATE].
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4 SEO Keywording Tips for Attracting Website Vistors

4 SEO Keywording Tips for Attracting Website Vistors
Give them what they want. Relevance is all about content with appropriate keywords. What Google’s Auto Complete is Telling You About Search Trends
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trade show events lead conversion.jpg

Trade Shows Success with Social Media and Lead Capture
Social Media and Trade Shows: Bridging the Gap Many marketers (maybe most) are not taking advantage of what social media and inbound marketing have to offer for businesses participating in trade shows.
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marketer building landing pages

8 Core Landing Page Principles
Landing pages: a key to inbound marketing. What Makes an Effective Landing Page? Landing pages are necessary for any online marketing strategy. Landing pages direct your visitors to one specific offer without the distractions of everything else on your website. Visitors are on a landing page for one and only purpose: to complete the lead capture form!
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Online Marketing Content: Website Must Haves Part 3

Online Marketing Content: Website Must Haves Part 3
Compelling Online Content: Website Must Haves Part 3
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Landing Pages: Inbound Marketing Principles

Landing Pages: Inbound Marketing Principles
What Makes an Effective Landing Page?
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Social Media Policy in the Office

Social Media Policy in the Office
Making sure social media works for your business. Now that we’ve gone over some of the major social media platforms you’re likely ready to get going or have already started. But there is one important step you should consider before jumping into the deep end. That step is to create a policy regarding social media. Here are some suggestions to consider:
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Aesthetics: Website Must Haves Part 2

Aesthetics: Website Must Haves Part 2
How design and usability play a role in your inbound marketing strategy. Generating a bunch of traffic to your site is great, but does little if your site isn't helpful for your visitors. Depending on the industry, most websites have a 30-60% bounce rate on average.
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Get Found: Website Must Haves Part 1

Get Found: Website Must Haves Part 1
Get Found Online: Website Must Haves Part 1
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