Kayak Marketing Blog | B2B Marketing Strategy (12)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

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Is it Better to Ignore Google and the Other Search Engines?
In a recent article, we looked at two distinct marketing strategies that companies can pursue that don't involve any form of conscious search engine optimization.
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4 Things the Season Teaches Us About Human Nature (& Web Marketing)
Flip on your television over the next few weeks, and you'll be reminded of the many heart-warming lessons of love this holiday season. Pay attention to the way shoppers and customers act, however, and you can learn a lot that can help you grow your business for any part of the year.
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Is Your Business Website Ready for the Playoffs?
With a Grey Cup behind us, Canadian football fans are once again forced to turn our attention south. That means late-season NFL football, or the part of the year when most teams in the league are either making a push for the playoffs or figuring out how to start over next season.
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5 last minute holiday season online marketing ideas 1200x700

5 Last-Minute Holiday Season Online Marketing Ideas
Most of us have had that dreaded feeling that comes with realizing you forgot to buy a gift for someone who is on your list – sometimes it's even for your own best friend.
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How Fresh Does Your Website Smell to Google?
There are already lots of terms and buzzwords that factor into search engine optimization, so it's understandable if you aren't quite ready to start thinking about new ones just yet.
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the anatomy of a great search marketing keyword 1200x700

The Anatomy of a Great Search Marketing Keyword
Given that they can determine the success or failure of your search engine optimization campaign (and possibly your Internet marketing campaign as a whole), it is surprising how little attention is often paid to keywords.
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What's a Fair Price for a Business Website?
That's a good question. In fact, it's often the very first thing business owners and marketers want to know.
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The 3 Biggest Issues With Pay-Per-Click Advertising
Pay-per-click advertising (or PPC for short) can seem like the perfect solution to the age-old problem of finding new business.
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7 all too common internet marketing blunders small businesses make 1200x700

7 All-Too-Common Internet Marketing Blunders Small Businesses Make
Are you getting the results you expected – or hoped for – from your online marketing plan?
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The Mechanics of a Business Web Site Design
If you are one of those people who walks into an auto mechanic's shop expecting to hear something that wouldn't be less clear if it was explained to you in Turkish (or some other language you don't speak), and then walks out spending twice what you expected, then you're ready to jump head first into the process of finding a business web design team.
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What is on Your Business Website That Shouldn't be?
Embarrassed by your website? Regardless of whether you launched your online presence years ago or last week, it's important that you look through your pages from time to time and ensure that what you have on your site is still accurate, relevant, and putting your company in the best possible light.
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Why Blogging is Surprisingly Effective in Attracting Customers
If you were to visit Amazon right now and look for books on losing weight, or improving your health, you'd likely find tens of thousands of different titles.
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Form Spam and Global Marketing in the Printed Circuit Board Industry

Form Spam and Global Marketing in the Printed Circuit Board Industry
Imagine if you will your company as a shiny blue door and your customers as the door frames holding you up.
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Dawn of a new online marketing day.

Dawn of a new online marketing day.
It was a moment of truth; a leap of faith; a belief in the skills of our team and a total confidence that we would succeed.
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Tracking in a marketing-oriented world.

Tracking in a marketing-oriented world.
Using technology to better ourselves and better our business.
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