Kayak Marketing Blog | B2B Marketing Strategy (11)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

four things to remember when you sell a complex product or service 1200x700

Four Things to Remember When You Sell a Complex Product or Service
Here at Kayak, we work with all kinds of businesses, and not all of them have an easy time explaining what they do for customers.
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Get Past "Content" and Produce Something With Real Marketing Value
In recent years, it has become standard practice to talk about copywriting, video, and other online marketing ingredients as "content." That's useful shorthand, but it's also potentially damaging to your actual marketing efforts.
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what is social media marketing really good for 1200x700

What is Social Media Marketing Really Good For?
As friends, colleagues, and relatives, we have found hundreds of ways to use social media sites to enrich our lives.
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what 1 cent smart phones should tell you about mobile business 1200x700

What 1 Cent Smart Phones Should Tell You About Mobile Business
A handful of retailers recently announced that they would be offering something of an almost unheard-of value: smart phones selling for a single penny.
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does your company need a mobile website 1200x700

Does Your Company Need A Mobile Website?
With more than 100 million people accessing the web via iPhones, iPads, Droids, Blackberries and other smart phone-type devices, the market is just too big to ignore.
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One Way Small Business Can Make Marketing Elbow Room
When you're running a small business, or even an established medium-sized organization, swimming against a tide of much larger companies can seem completely overwhelming. How do you even make a dent in the market when your competitors can outspend you 100 to 1?
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an online marketing lesson from the world of professional football 1200x700

An Online Marketing Lesson From the World of Professional Football
Whether you're a sports fan or not, you have to appreciate the parallels between what happens every year in professional football and the world of online marketing.
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the 3 biggest internet marketing OOPS you probably made in 2012 1200x700

The 3 Biggest Internet Marketing "OOPS" You Probably Made in 2012
For every activity that humans pursue, Internet marketing included, there are going to be common mistakes that many (if not most) people are going to make.
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What is the Real Goal of Your Online Campaign?
What are you really trying to accomplish with your web campaign?
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the easiest way to deal with more competition in online marketing 1200x700

The Easiest Way to Deal With More Competition in Online Marketing
Lots of businesses are worried about new competitors – and bigger budgets – coming at them, and their fear is understandable.
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the easiest way for startup websites to build traffic fast 1200x700

The Easiest Way for Startup Websites to Build Traffic Fast
Unless you have a substantial Internet marketing budget, it can be difficult for a new website to find visitors.
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A Dozen Red Hot Web Marketing Resolutions For 2013
It's surprising how few businesses make real resolutions for their Internet marketing plans. After all, what better way to heat up your bottom line than by gaining more customers over the Internet in 2013? That seems like a big missed opportunity, so in case you haven't made yours for 2013, here are a dozen you can borrow from us:
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online marketing roi guide 1200x700

Online Marketing ROI Guide [Bookmark this page!]
Online marketing targets are more easily hit when you know what to measure.
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how to stop the internet from punching your business in the mug 1200x700

How to Stop the Internet From Punching Your Business in the Mug
In recent years, boxing has given up ground to a new combat sport, mixed martial arts. The overall idea remains the same: get two tough people in a ring and let them try to knock each other out, with high kicks, choke holds, arm bars and other types of moves now a standard part of the contest.
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is it better to ignore google and the other search engines 1200x700

Is it Better to Ignore Google and the Other Search Engines?
In a recent article, we looked at two distinct marketing strategies that companies can pursue that don't involve any form of conscious search engine optimization.
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