Kayak Marketing Blog | B2B Marketing Strategy (10)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

4 reasons don draper isnt designing your next business website 1200x700

4 Reasons Don Draper Isn't Designing Your Next Business Website
Now that everyone's favorite fake ad man has returned with the Mad Men premiere, business owners around the country will go back to asking themselves why they can't have someone like that guy managing their campaigns. After all, if you had Don Draper's charisma and passion to work with, your marketing results would have to improve… right?
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why its time to hire a personal trainer for your business website 1200x700

Why It's Time to Hire a Personal Trainer For Your Business Website
Losing weight and getting in shape is a goal for millions of people. But, despite their desire to lead a healthier lifestyle, many find that they aren't able to accomplish those goals by exercising at home, or picking up a few books on fitness and nutrition.
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3 often overlooked benefits of online automated lead generation 1200x700

3 Often-Overlooked Benefits of Online Automated Lead Generation
We'll be the first ones to admit it: we absolutely love automated lead generation systems. It's what we do, but you could almost say it's what we live for.
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how to counter the internet marketing horse ace 1200x700

How to Counter the Internet Marketing Horse Race
One of the most interesting things about Internet marketing in 2013 is that just about everyone does it.
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why many successful business websites are like politicians 1200x700

Why Many Successful Business Websites are Like Politicians
Experience has taught most of us that politicians generally fall into two categories: those who devoted their lives to public service and their families before taking office, and the army of others who would rather that we don't look too closely into their past.
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why a good sales funnel goes much deeper than a few landing pages 1200x700

Why a Good Sales Funnel Goes Much Deeper Than a Few Landing Pages
If you are like most business leaders, you've probably heard the term "sales funnel" more times than you can remember, even if you don't have a sense of the exact meaning, or how it applies to Internet marketing.
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is googles big bird search update coming to your neighborhood 1200x700

Is Google's "Big Bird" Search Update Coming to Your Neighborhood?
Google is no stranger to surprise announcements and algorithm changes, but this morning’s might be the most unexpected in the company's history.
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does your web design team treat you like a partner or a client 1200x700

Does Your Web Design Team Treat You Like a Partner, or a Client?
Although we may not have advanced degrees in psychology (okay, some of our team does), we feel confident in making a sweeping diagnosis of the traditional marketing industry: the dynamics of client-vendor relationships are all wrong.
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an internet marketing fact thats a thousand years old 1200x700

An Internet Marketing Fact That's a Thousand Years Old
Can anything about Internet marketing really be 1,000 years old? That might seem like an impossibility, but we certainly think so.
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most website designs put the cart before the ox 1200x700

Most Website Designs Put the Cart Before the Ox
When most organizations decide they need a new website (or web presence), they imagine things in two distinct steps...
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what actually is and isnt a lead generation website 1200x700

What Actually is – and isn't – a Lead Generation Website
Specifically, everybody wants to attract more leads online, but not everyone understands what that really means, or how to define online success.
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what can you really get from social media training 1200x700

What Can You Really Get From Social Media Training?
Have you ever been to a seminar or training session on customer service, only to see one of your coworkers screaming at a client on the phone two days later?
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the two things you have to know about automated web marketing 1200x700

The Two Things You Have to Know About Automated Web Marketing
Automation has become a hot topic in recent years, and for good reason: It represents the next logical evolution in finding customers through the Internet.
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if your web marketing partner isnt sharing why arent they 1200x700

If Your Web Marketing Partner Isn't Sharing... Why Aren't They?
If you could somehow gather dozens and dozens of executives, CEOs, and other business decision-makers into a room together and ask them how important Internet marketing is to a company, the answers you get would likely range somewhere between "very" and "extremely."
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does your business website need a lot of pages 1200x700

Does Your Business Website Need a Lot of Pages?
From time to time, we come across debates about whether bigger is actually better when it comes to business websites.
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