Kayak Marketing Blog | B2B Marketing Strategy (9)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

9 nuggets of knowledge for your business website 1200x700

9 Nuggets of Knowledge for Your Business Website
Back by popular demand... these are the types of websites that both marketing and sales managers dream about. We've brought back 9 of the top bits of know-how every web marketer should observe.
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7 ways to to become the real thought leader in your market 1200x700

7 Ways to to Become the Real Thought Leader in Your Market
If you want to dominate your market, have lots of inbound sales opportunities coming from your website, and generally carry online marketing to its fullest potential, then it won't be long before you'll come across the advice to "become a thought leader in your industry."
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can you give value by sharing 1200x700

Can You Give Value By Sharing?
At Kayak, we constantly emphasize to our clients that they need to be leaders in producing online content and expressing new ideas within their market or industry.
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revisiting googles refined penguim 2.0 update 1200x700

Revisiting Google's Refined Penguin 2.0 Update
With the initial rollout of the Google Penguin update more than a year behind us, you would think it would be "old news," especially in the rapidly shifting world of Internet marketing.
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could crowdfunding help you find and launch your next big idea 1200x700

Could Crowdfunding Help You Find and Launch Your Next Big Idea?
For creators, causes, and even entrepreneur dreamers, crowdfunding might be the best concept ever introduced to the Internet.
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5 content marketing tips from movie fung fu masters 1200x700

5 Content Marketing Tips From Movie Kung Fu Masters
Content marketing, with its combination of tried-and-true tactics and creative philosophies, sometimes feels like a bit of a mystical art. In fact, it occasionally reminds us of those old, campy kung fu movies where enlightenment could be found simply by speaking to a master who lived on top of a mountain pass guarded by a thousand grueling steps.
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7 ways to fill in the details on customer profile 1200x700

7 Ways to Fill in the Details on Customer Profiles
In a recent post, we shared one of our little online marketing secrets: that we are willing to do things like create cardboard cutouts of our best customers to help us better understand them and remember their needs.
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the three rules for findability and website redesign 1200x700

The Three Rules for Findability and Website Redesign
Have you ever had that sinking feeling that comes with realizing you didn't plan ahead the way you should have?
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7 search engine optimization tips you might have missed 1200x700

7 Great Search Engine Optimization Tips You Might Have Missed
Search engine optimization is always an important topic in our industry because it's something that tons of businesses rely on to generate sales opportunities, while at the same time being a quickly moving target.
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do you know the 5 must use apps for b2b marketing 1200x700

Do You Know the 5 Must-Use Apps for B2B Marketing?
We've reached the point where there truly is an app for almost everything, and yet most businesses aren't making great use of the ones that could actually help them to sell more and develop stronger customer relationships.
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a social media marketing recap turning fans into opportunities 1200x700

A Social Media Marketing Recap: Turning Fans Into Opportunities
We've shared a lot of our ideas about social media marketing, along with some tips for turning your Facebook, LinkedIn, Google+, and Twitter profiles into sources of new traffic and sales opportunities. Today, we want to recap some of our best advice for those of you who might have missed it.
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12 quick and easy content marketing recipes 1200x700

12 Quick and Easy Content Marketing Recipes
Just as every celebrity chef has a cookbook on the market (or a dozen cookbooks on the market), KAYAK's founder and president, Randy Milanovic, has just finished a concise e-book – available on Amazon's Kindle store now – with some great content marketing advice.
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7 signs you need a new digital agency 1200x700

7 Signs You Need a New Digital Agency
In a perfect world, every business would find the perfect web firm that's right for them within minutes, and then the two would go on and on, growing together over the course of several years.
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5 changes we expect from google search in the next two years 1200x700

5 Changes We Expect From Google Search in the Next Two Years
Predicting the future of anything is always a risky business, and that's especially true when you're trying to read some of the world's brightest minds. Nevertheless...
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4 reasons don draper isnt designing your next business website 1200x700

4 Reasons Don Draper Isn't Designing Your Next Business Website
Now that everyone's favorite fake ad man has returned with the Mad Men premiere, business owners around the country will go back to asking themselves why they can't have someone like that guy managing their campaigns. After all, if you had Don Draper's charisma and passion to work with, your marketing results would have to improve… right?
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