Kayak Marketing Blog | B2B Marketing Strategy (8)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

the when and how of pay per click advertising 1200x700

The "When" and "How" of Pay-Per-Click Advertising
Regular Kayak clients and readers might already know that we aren't big fans of pay-per-click advertising, at least not as a long-term strategy for building traffic and generating sales opportunities.
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Generating a Bit of Buzz Online and Around the Community
Recently, we were pleasantly surprised to find that Kayak Online Marketing was named as a finalist for the Breakout Business Award, awarded annually by the Calgary Chamber of Commerce.
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5 Things You Could Have Learned About Marketing From Breaking Bad

5 Things You Could Have Learned About Marketing From Breaking Bad
Over the life of the series, Breaking Bad has been big on drama, action, and suspense. One thing it hasn't had, however, is a lot in the way of practical business lessons – at least for the majority of us who don't spend our time running illegal black markets out in the desert.
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How Attractive are You to Your Prospects?
Current Kayak clients and regular blog readers will already know that we are huge fans of "attractive" marketing, and do our best to avoid interruptive tactics. But until now, we haven't taken the time to spell out exactly why.
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5 Ways to Measure Engagement on Your Business Website
"Customer engagement" has become a popular buzzword in the online marketing industry in recent years, even inspiring a number of books and seminars designed to help creators and their clients get buyers more emotionally invested in companies and products.
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Turning Infographic Interest Into Social Followers & e-Book Sales
It's no secret that images can be more powerful than words in marketing, but most companies don't understand how to use visual presentations to create an impact that lasts longer than a single momentary impression.
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4 Web Marketing Performance Boosts That Give You an Unfair Advantage
It is a rough time to be a sports fan. It doesn't matter what league or game you prefer, athletes are being busted left and right for cheating in the pharmaceutical sense, turning to experimental medications (and worse) just to gain a competitive edge.
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7 Internet Marketing Myths You Might Still Believe
The world isn't flat, there is no fountain of youth to be found in Florida, and drinking snake oil isn't going to give you any superhuman powers. Strange as it might seem, however, these were all once popular enough beliefs to get people to go to pretty great lengths (or part with big chunks of their own savings) just to find out.
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How to Cook Up Online Marketing Results Like a TV Chef
If you like food, it is a great time to own a television. Not only are the cable channels filled with cooking competitions searching for the best professional and amateur chefs, but, are cooking shows all about entertainment, or is there something 'marketing' to be learned at the same time?
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5 online marketing details companies worry about a bit too much 1200x700

5 Online Marketing Details Companies Worry About A Bit Too Much
Even though the digital marketing world has pages and pixels instead of forests and trees, it's safe to say that business owners and executives still miss one for the other far more often than they should.
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How do Mobile Devices Change Your Approach to Inbound Marketing?
It has been known for some time that mobile devices like smart phones and tablets are being bought and activated at a frantic pace.
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Is Your Business Website Having a Mid-Life Crisis?
Has your previously successful and profitable website stopped being interesting to customers in the way it once was, despite trying ineffective ways to gain attention?
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3 of 21 New Rules of Content Marketing for Findability
...from my book, Findability: Why Search Engine Optimization is Dying.
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Is Your Lead Generation Picture Perfect?
Images have always had a unique kind of sales and marketing power, if only because the human eye is trained to pick up on visuals faster than on text or abstract ideas.
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Is Your Website a Fugitive From Google's Search Optimization Laws?
We spend a lot of time on our blogs advising business owners to stay away from the darker sides of Internet marketing and search optimization.
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