Kayak Marketing Blog | B2B Marketing Strategy (7)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

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6 Tips for Migrating Your Business Website to a New Design
In the last few months, we've shared some of our thoughts around the process of moving websites from one domain to another, and even when to start over altogether.
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Can Brand New Websites Rank Well on Google?
Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus to a brand-new domain.
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5 Influencers We Love to Follow Online and Why
One of the best ways to succeed online, and just about any other endeavour in life, is to study your craft with an aim to improve each and every day. That's a time-tested philosophy, and one that we wholeheartedly embrace here at Kayak.
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7 Things You Might Have Learned About Web Marketing in 2013
One of the greatest things about online marketing is that there is always something new to learn. Of course, learning never comes without effort. That means anything you can do to shorten the curve, is great for your business.
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What's Holding You Back From Online Marketing Success?
There are a lot of things that most people would like to do, even if they aren't getting started with them at the moment. For example, many people have dreams of running a marathon, writing a novel, or learning a second language. And yet, they never seem to find the time or motivation to take action. Perhaps nowhere is this more damaging than when it comes to online marketing.
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Beating Both the Economic Downturn and Stage IV Cancer
Sanctuary Networking Community Interview of Randy Milanovic by Mark Vang
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Attract Your Prospects With Better Lures
Inbound lead generation campaigns look a lot like fishing trips: build a great website (find a stream), attract traffic (cast your lure), get visitors to sign up for offers (set your hook), and then cultivate the relationship (reel time). It's a format that has worked for thousands of companies, including our own online marketing clients.
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Why You Can't Prioritize Online Marketing Pieces Over the Whole
If there is one error that is more common than any other in online marketing, it would probably be prioritizing the pieces over the puzzle.
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Five Reasons Businesses Make Bad Online Marketing Decisions
For all the time, money, and discussion that are given to online marketing in companies of all sizes, it can seem a bit baffling that businesses still make basic, critical mistakes when it comes to putting a plan together. These miscues are easier to understand, however, when you consider that they are often the result of more simple (and surprisingly common) mistakes in thinking.
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The Scariest Things We've Seen in Two Years at Kayak Marketing
Halloween is always a special time for us here at Kayak Marketing, and not just because we've been dying to wear our superhero costumes to the office all year long. You see, October 31 is our official launch date, and so today marks the two-year anniversary of our company.
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Search & Landing Pages: Finding Balance in Intent, Action & Persuasion
Traditionally, the process of generating leads through search engine optimization looks something like this: figure out what keywords your potential customers are likely to search for, make pages that are easy for Google to find, and then make some kind of offer on the page that convinces them to take the next step.
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Forward Thinking: 7 Tips for Balancing Online Marketing Goals
If there is anything every potential online marketing client in the world probably has in common, it's that they would prefer to see their investments pay off sooner rather than later. That's just the world we live in these days, and their impatience is understandable – business moves quickly, especially online. If you aren't getting ahead, you're falling behind, and there really isn't any time to waste.
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How Personal are Your Marketing Personas?
In some of our previous posts (not to mention our highly recommended e-books, now available on Amazon), we've gone into a bit of detail describing our process for creating marketing personas – profiles of our best potential customers that allow us to communicate with them in a way that speaks to them.
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Why We Appreciate Calgary Small Businesses
As you might've heard or read in our blog, Kayak Online Marketing was recently named a finalist for a prestigious Calgary "breakout business" award, given to the small company making the biggest impact in its respective industry or market.
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The "When" and "How" of Pay-Per-Click Advertising
Regular Kayak clients and readers might already know that we aren't big fans of pay-per-click advertising, at least not as a long-term strategy for building traffic and generating sales opportunities.
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