Kayak Marketing Blog | B2B Marketing Strategy (6)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

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How Many Grumpy Cats Does It Take to Screw in a Light Bulb?
Not too long ago, I encouraged marketers to skip over what I called "second-tier content" that's designed to attract views and shares, questioning if it really adds anything to your message.
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What Legend of Zelda Taught Me about Online Marketing

What Legend of Zelda Taught Me about Online Marketing
Marketing can be a world of adventure and discovery all its own, so there's no surprise that we could pick up a trick or two from one of the most popular video game franchises of the past 25 years. What can Legend of Zelda teach you about being a better marketer?
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Turn Prospects into Influencers and Advocates
Quality marketing content turns readers into prospects and prospects into leads. Sometimes, those leads aren't the people making a direct buying decision.
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Avoiding Barriers to Business Success
The best marketing removes barriers. Are you focusing on doing the same thing for your business and networking practices?
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Don’t Be a Cretin (and 7 More Tips for a Better Web Presence)
It's not really a secret that the largely anonymous nature of the Internet brings out the very worst in some people. This isn't just true of chat rooms, social media, and multiplayer networks, though – the "I can get away with pretty well anything" frame of mind even affects social personalities and business marketers.
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Are Marketers Overlooking the Most Important SEO Strategy?
Search optimization will always occupy a somewhat ironic place in my mind.
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can you really rise up by sinking down to 2nd tier content 1200x700

47k Views + 244 Comments = what exactly?
A realm of endless possibilities, content marketing is a fascinating and rewarding field. The unpredictability of the feedback generated from a piece of content is a testament to its dynamic nature. Recently, I've had two experiences that led me to a profound realization about the true impact of content in the digital marketing world.
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Going Deeper with SEO, Rich Snippets, and the Rel=Author Tag
A couple weeks back, I had the good fortune to co-host a luncheon with SEO superstar Tracey Nero (Woods), a former in-house search expert at MSN Microsoft.
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Are Longer Landing Pages the Key to More Conversions?
Amongst experienced online marketers there is an ongoing debate about whether short or long form landing pages are more effective.
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did you miss some of our online marketing tips in march 1200x700

Did You Miss Some of Our Online Marketing Tips in March?
Following are four summaries of well-shared SocialMediaToday.com posts, along with links to each article...
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A Social Media Myth Debunked: You Really Don't Have to Use Them All
In the world of online marketing, it's amazing how often things like "general advice" and "best practices" make the quick but substantial leap into immutable truth.
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noteworthy online marketing infographics from content verve

Noteworthy: Online Marketing Infographics From Content Verve
If you've ever had the feeling that online marketing is great but learning about it is a chore, then I have an awesome resource to share with you today.
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When the Needs of the One Outweigh the Needs of the Many
Mr. Spock famously decreed that "the needs of the many must outweigh the needs of the few." It's a great quote, and a rather selfless philosophy when you're trapped next to a spaceship’s overheating reactor. However, in the world of online marketing, it's quite an outdated point of view.
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Winning on the Web with Search, Content Marketing and a Sales Funnel
Clients generally love us, and our competitors generally hate us. Oddly enough, most feel the way they do for exactly the same reason...
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7 ways to distroy your business website 1200x700

7 Ways to Destroy Your Business Website
It can be tough for marketers to balance the need for doing with the necessity of thinking and planning, which is why so many companies have great strategies that they never really get around to executing.
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