Kayak Marketing Blog | B2B Marketing Strategy (5)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

business website colour theory

Will Colour Choice Affect Your Website Visitor Experience?
Colour is a part of everything we do. From selecting our clothing for the day, to picking out the vehicle we choose to drive, colour makes a continuous impression on us each and every day, but does it have any impact at all on the websites we choose to visit, and if so, why?
Read / Listen
marketing interns exploitation or experience 1200x700

Slave-Free Since Always: No Unpaid Marketing Interns
One thing you’ll notice if you stop in to see us at Kayak, is that our team is quiet eclectic. From young people to industry vets, we run the gamut. What you won't see though, are unpaid marketing interns.
Read / Listen
50k views 1200x700

50k Views and 2k Shares From One LinkedIn Pulse Article?
Wouldn’t it be nice if every article was the source of tens of thousands of views, thousands of social shares, and a long list of engaging comments? What a wonderful bit of exposure that would be! Could it happen for you? It happened for me, and I think I know why.
Read / Listen
same just better 1200x700

Doubling Down on Duplicate Content
Not long ago, I shared my opinion that marketers were being overly worried about duplicate content, specifically for sharing their articles and posts in a variety of places.
Read / Listen
2015 prediction I almost ate this 1200x700

7 Tongue-in-Cheek Marketing Predictions for 2015
What will be the future of the Internet and online marketing in 2015? This is a question asked around this time every year. Most of the answers coming from the “experts” are often either vague or completely obvious. So what’s a marketer to do?
Read / Listen
penguin 3 thin ice 1200x700

Did the Penguin 3 Update Put Your Website on Thin Ice?
If you are a pro, this might be so last month, but if you are still figuring out the SEO puzzle you’ll want to pay particular attention. It’s likely you’ve already heard of the recent Penguin 3.0 update to Google’s search algorithm (which was first introduced in October but is being rolled out in stages)... What you might not know, however, is what changed and whether you should be worried for your website rankings.
Read / Listen
tell two friends expand reach 1200x700

3 Examples to Help You Expand Your Market Reach
In this share, we're presenting three examples of how our founder Randy Milanovic has expanded our firm's market reach in some very significant ways. We're hoping they'll fuel your own desire to reach beyond your own blog to grow your network in the most positive ways.
Read / Listen
white glove service 1200x700

Why White Glove Service Is No Longer Optional
Does your customer service set you apart from your competitors? That’s a trick question – I can almost promise you that it does, whether you want it to or not.
Read / Listen
big words small headaches 1200x700 1

Are Your Big Words Causing Small Headaches?
How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers?
Read / Listen
better logic means better lead nurturing 1200x700

New Marketing Tool: Branching Workflows in HubSpot
What if the back end of your business website knew who your customers were, and automatically made decisions about how to classify them based on their activity on your website?
Read / Listen
blogging for branding 1200x700

5 Things You Should Know About Guest Blogging Today
Guest blogging – on the right blogs – can be a powerful way to reach a new audience, gain new readers, and network within your market or industry.
Read / Listen
kindle book strategy 1200x700

5 Things to Love About the $3 Kindle Book Strategy
In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became convenient and affordable for writers to share their works, whether they were industry specialists (like me), first-time novelists, or even established writers and publishers. Think of these as your ultimate premium content offer.
Read / Listen
interruptive going dodo 1200x700

The Dodo Bird of Marketing Tactics?
Pop-ups, pop-unders, waiting a few seconds to watch an ad before you can play that video, articles with advertisements mid-stream and email marketing are all interruptive advertising strategies. And, much like that phone call at dinner time, less than welcomed by your prospects.
Read / Listen
skimmer or diver 1200x700

Is Your Website Visitor a Skimmer or a Diver?
Summer's here and people are taking to the water, whether it's rafting down a slow creek or getting out the waterskis. If you're avoiding the sun by staying in the office, there's a take-away we marketers can learn from the people splashing around at the lake: there are the skimmers, and there are divers.
Read / Listen
embracing viral content 1200x700

How Many Grumpy Cats Does It Take to Screw in a Light Bulb?
Not too long ago, I encouraged marketers to skip over what I called "second-tier content" that's designed to attract views and shares, questioning if it really adds anything to your message.
Read / Listen
All posts