Kayak Marketing Blog | B2B Marketing Strategy (5)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

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Plan Run Evaluate Improve Your Marketing Efforts
If part of your job involves helping your company to find new customers, especially over the Internet, then there’s a good chance you’ve been hearing a bit of chatter about agile marketing or agile web development.
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Will Colour Choice Affect Your Website Visitor Experience?
Colour is a part of everything we do. From selecting our clothing for the day, to picking out the vehicle we choose to drive, colour makes a continuous impression on us each and every day, but does it have any impact at all on the websites we choose to visit, and if so, why?
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Slave-Free Since Always: No Unpaid Marketing Interns
One thing you’ll notice if you stop in to see us at Kayak, is that our team is quiet eclectic. From young people to industry vets, we run the gamut. What you won't see though, are unpaid marketing interns.
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50k Views and 2k Shares From One LinkedIn Pulse Article?
Wouldn’t it be nice if every article was the source of tens of thousands of views, thousands of social shares, and a long list of engaging comments? What a wonderful bit of exposure that would be! Could it happen for you? It happened for me, and I think I know why.
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Doubling Down on Duplicate Content
Not long ago, I shared my opinion that marketers were being overly worried about duplicate content, specifically for sharing their articles and posts in a variety of places.
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7 Tongue-in-Cheek Marketing Predictions for 2015
What will be the future of the Internet and online marketing in 2015? This is a question asked around this time every year. Most of the answers coming from the “experts” are often either vague or completely obvious. So what’s a marketer to do?
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Did the Penguin 3 Update Put Your Website on Thin Ice?
If you are a pro, this might be so last month, but if you are still figuring out the SEO puzzle you’ll want to pay particular attention. It’s likely you’ve already heard of the recent Penguin 3.0 update to Google’s search algorithm (which was first introduced in October but is being rolled out in stages)... What you might not know, however, is what changed and whether you should be worried for your website rankings.
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3 Examples to Help You Expand Your Market Reach
In this share, we're presenting three examples of how our founder Randy Milanovic has expanded our firm's market reach in some very significant ways. We're hoping they'll fuel your own desire to reach beyond your own blog to grow your network in the most positive ways.
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Why White Glove Service Is No Longer Optional
Does your customer service set you apart from your competitors? That’s a trick question – I can almost promise you that it does, whether you want it to or not.
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Are Your Big Words Causing Small Headaches?
How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers?
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New Marketing Tool: Branching Workflows in HubSpot
What if the back end of your business website knew who your customers were, and automatically made decisions about how to classify them based on their activity on your website?
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5 Things You Should Know About Guest Blogging Today
Guest blogging – on the right blogs – can be a powerful way to reach a new audience, gain new readers, and network within your market or industry.
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5 Things to Love About the $3 Kindle Book Strategy
In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became convenient and affordable for writers to share their works, whether they were industry specialists (like me), first-time novelists, or even established writers and publishers. Think of these as your ultimate premium content offer.
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The Dodo Bird of Marketing Tactics?
Pop-ups, pop-unders, waiting a few seconds to watch an ad before you can play that video, articles with advertisements mid-stream and email marketing are all interruptive advertising strategies. And, much like that phone call at dinner time, less than welcomed by your prospects.
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Is Your Website Visitor a Skimmer or a Diver?
Summer's here and people are taking to the water, whether it's rafting down a slow creek or getting out the waterskis. If you're avoiding the sun by staying in the office, there's a take-away we marketers can learn from the people splashing around at the lake: there are the skimmers, and there are divers.
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