Kayak Marketing Blog | B2B Marketing Strategy (3)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

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Should I care where my website is hosted? Here are 7 tips on the topic.
If you don’t know a lot about the servers where your website is stored – or even which company you’ve purchased web hosting through – you certainly aren’t alone.
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Using Influence Marketing and Persona Mapping to Grow Your Leads
Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing”.
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An Organic Approach to Marketing and Customer Care
At some point in the last decade, a critical number of people started thinking about the kinds of side effects that might come with using too many pesticides, antibiotics, and other foreign substances to grow food.
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Maximize Your Blog's Impact: Exploring List and Grid View Layouts
In the digital marketing field, blogging holds a pivotal role. It not only boosts your lead generation and search ranking efforts but also serves as a platform for your voice, a gateway to your community, and a facilitator of communication with the world.
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Is a Sunny Outlook an Optimist's Greatest Risk?
As far as the advice goes, “always look on the bright side” scores pretty well. It’s not a bad song lyric, either. But is there such a thing as too much positivity, especially when it comes to making business decisions?
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Is your Website Underemployed?
Your website isn’t just a marketing item – it’s a potential hub of information, relationship-building, and sales activity. It’s also the most visible component of your marketing plan. Do you get the sense it's under performing? Let's check on a few of the most common and telltale signs...
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My Egocentric Bias is Bigger Than Your Egocentric Bias
At some point or another, someone in your life – like a parent or spouse – probably reminded you that you aren’t indeed the centre of the universe. That’s something we all come to learn eventually, even if we don’t necessarily like it.
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Can You Teach an Old Dog New Inbound Tricks?
As my company has grown into a recognized lead generation firm throughout North America and beyond, I’ve noticed an interesting trend: there are a lot of established businesses who make the switch to inbound marketing but treat it like a New Year’s resolution.
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For love or money: perspectives of a serial giver
I love to give. It's in my DNA. In 2016, my team and I gave hundreds of hours of our time. Our motivation to give is that it makes us feel good. It's personal. We're motivated by having a love for the cause.
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Should I Choose Wordpress or HubSpot for my Website?
It's one of the very first questions we get, especially from those looking at the monthly subscription fee for HubSpot Marketing software. They are often used to free or low-priced subscription options. Let's take a look at what each means.
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What's the Difference Between Buyer Personas and Demographics?
As our clients and blog readers will know, Kayak's team members are big proponents of applying buyer personas to marketing goals in order to understand the various audiences on the receiving end of lead generation efforts.
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Not Getting Any Leads? This Will Help
Content may be king, but publishing content without structuring it is simply wasted effort. By strategically incorporating links, marketers can encourage click-throughs, improve page quality scores and keep visitors engaged.
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It would be funnier if it didn’t hurt so much
We see blunders all the time in marketing, especially when people try to take shortcuts or listen to bad advice that ends up working against them. No matter what kind of decision you make, though, you can rest easy knowing that someone else has probably done worse.
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The Website ReDesign Crash Diet Phenomenon
Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they've purchased that will help them to finally succeed online.
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Don't Put the Wrong Stamp on Your Website Passport
There is an expression activists use. It’s one I happen to love: Think Global, Buy Local.
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