Kayak Marketing Blog | Content Marketing (10)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

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Protect Your Facebook Profile Like it Was Your Teenage Daughter
"There are real threats out there, and there's a lot to be cautious about."
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Are Authorized Social Media Apps Doing Evil on Your Behalf?
As social media marketing has gotten bigger, and more prevalent, it has also gotten more involved.
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What's Wrong With How Most Businesses Look at Social Media Marketing?
How effective is your social media marketing plan… and before you mentally answer that question, let us ask another one: How do you know?
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A Social Media Marketing Recap: Turning Fans Into Opportunities
We've shared a lot of our ideas about social media marketing, along with some tips for turning your Facebook, LinkedIn, Google+, and Twitter profiles into sources of new traffic and sales opportunities. Today, we want to recap some of our best advice for those of you who might have missed it.
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An Internet Marketing Fact That's a Thousand Years Old
Can anything about Internet marketing really be 1,000 years old? That might seem like an impossibility, but we certainly think so.
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What Can You Really Get From Social Media Training?
Have you ever been to a seminar or training session on customer service, only to see one of your coworkers screaming at a client on the phone two days later?
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Are You Missing the Marketing Trees for the Analytics Forest?
Although we are big fans of web analytics, it is sometimes important to remind clients that more information doesn't always lead to better predictions or decisions (just ask your local weather reporter).
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Four Things to Remember When You Sell a Complex Product or Service
Here at Kayak, we work with all kinds of businesses, and not all of them have an easy time explaining what they do for customers.
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What is Social Media Marketing Really Good For?
As friends, colleagues, and relatives, we have found hundreds of ways to use social media sites to enrich our lives.
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Does Your Company Need A Mobile Website?
With more than 100 million people accessing the web via iPhones, iPads, Droids, Blackberries and other smart phone-type devices, the market is just too big to ignore.
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Social Media - Getting the Most From LinkedIn in 7 Easy Steps
It's not difficult to see why LinkedIn could be the most important social media site for any business or self-employed professional.
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The 3 Biggest Internet Marketing "OOPS" You Probably Made in 2012
For every activity that humans pursue, Internet marketing included, there are going to be common mistakes that many (if not most) people are going to make.
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The Easiest Way for Startup Websites to Build Traffic Fast
Unless you have a substantial Internet marketing budget, it can be difficult for a new website to find visitors.
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Is Your Business Website Ready for the Playoffs?
With a Grey Cup behind us, Canadian football fans are once again forced to turn our attention south. That means late-season NFL football, or the part of the year when most teams in the league are either making a push for the playoffs or figuring out how to start over next season.
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The 3 Biggest Issues With Pay-Per-Click Advertising
Pay-per-click advertising (or PPC for short) can seem like the perfect solution to the age-old problem of finding new business.
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