Kayak Marketing Blog | Content Marketing (9)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

why spending big on web design can be a bad idea 1200x700

Why Spending Big on Web Design Can Be a Bad Idea
Recently, we found ourselves on a conference call with a prospective new client that took on a slightly strange (but sadly not entirely unusual) direction – the client wanted to spend quite a bit of money on a website redesign, and we did our very best to talk them out of it.
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Is Your Website Ready for Work, or an Auto Show?
Several times a year, major auto shows are held in cities like Paris, New York, and Milan, so the world's top car designers can meet to show off their concepts. According to media reports, it isn't unusual for the companies in attendance to spend several hundreds of thousands of dollars just to make the trip and participate.
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5 Things You Could Have Learned About Marketing From Breaking Bad

5 Things You Could Have Learned About Marketing From Breaking Bad
Over the life of the series, Breaking Bad has been big on drama, action, and suspense. One thing it hasn't had, however, is a lot in the way of practical business lessons – at least for the majority of us who don't spend our time running illegal black markets out in the desert.
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How Attractive are You to Your Prospects?
Current Kayak clients and regular blog readers will already know that we are huge fans of "attractive" marketing, and do our best to avoid interruptive tactics. But until now, we haven't taken the time to spell out exactly why.
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How You Can Build Customer Trust With Transparency in Marketing
In some ways, doing business over the Internet (or starting new business relationships online) represents something of a Catch-22 for customers and clients.
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Turning Infographic Interest Into Social Followers & e-Book Sales
It's no secret that images can be more powerful than words in marketing, but most companies don't understand how to use visual presentations to create an impact that lasts longer than a single momentary impression.
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12 Powerful Guest Blogging Tips
Guest blogging should be a staple of any online marketing plan, since it allows you to instantly attract new readers and build credibility for your ideas.
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3 Great Ways to Get More From Twitter
Twitter, like Facebook before, has become such a ubiquitous part of our world that nearly everyone, from tech-savvy teens to web-weary senior citizens, knows what tweets are and how they're used.
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Has Social Media Turned You Into a Minimum-Wage Employee?
Just a few years ago, a lot of business owners discovered something great about basic social media marketing: Once you have your profiles set up, it's largely a matter of investing time, rather than money. For those used to burning through cash on pay-per-click or other forms of advertising, it was music to their years.
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3 Issues that Can Make you Hate Twitter
If that little blue bird makes you flinch, this post is for you. When you first set up a twitter account, you're prompted: Welcome to Twitter! Here are some people you might like to follow. They're usually celebrities, household names, or trusted companies. But where do you go from there?
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3 of 21 New Rules of Content Marketing for Findability
...from my book, Findability: Why Search Engine Optimization is Dying.
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Is LinkedIn's SWAM Doing More Harm Than Good?
Here at Kayak, we are big fans of LinkedIn (arguably the most important social media site for some types of businesses and professionals), as well as anything that reduces spam.
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7 ways to to become the real thought leader in your market 1200x700

7 Ways to to Become the Real Thought Leader in Your Market
If you want to dominate your market, have lots of inbound sales opportunities coming from your website, and generally carry online marketing to its fullest potential, then it won't be long before you'll come across the advice to "become a thought leader in your industry."
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Can You Give Value By Sharing?
At Kayak, we constantly emphasize to our clients that they need to be leaders in producing online content and expressing new ideas within their market or industry.
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Is There a Missing Piece to Your Social Media Strategy?
On our blog, and most others that deal with the topic of social media marketing, it's all about the pieces, tools, and tactics. But, because sites like Facebook and Twitter are all about impressions and relationships, the tactics only tell part of the story.
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